Description
We are looking for a Product Marketing Manager – AI Protect to join our team. This is a hybrid role based in San Jose, reporting to the VP, Product Marketing – AI Security in the Marketing department.
Enterprise security teams face a two-front AI challenge: employees adopting AI tools quickly, creating data exposure risks and shadow AI sprawl, while adversaries use AI to launch faster, harder-to-detect attacks. AI Protect is Zscaler's solution to both.
As the Sr. PMM for AI Protect, you will own the go-to-market strategy, positioning, and field enablement for one of Zscaler's most strategically important and competitively active product lines , taking a sharp, differentiated story to market and equipping the global sales organization to win.
Responsibilities
- Own Marketing Strategy and Execution: Drive positioning, messaging, and cross-functional launch execution for AI Protect; partner closely with Product Management to translate roadmap investments into compelling market narratives.
- Develop Impactful Messaging: Create highly differentiated messaging across AI Protect’s core pillars: securing employee AI adoption and defending against AI-powered threats.
- Build Deep Persona Understanding: Establish a profound grasp of the multi-persona buying center and develop tailored content for each.
- Lead Competitive Intelligence: Monitor the competitive landscape, synthesize actionable insights, and actively enable the field to confidently differentiate Zscaler's offerings and win deals.
- Drive Sales Enablement Programs: Build robust field tools that equip account teams to navigate complex buying cycles and accelerate revenue.
Requirements
- Demonstrated curiosity and active exploration of AI tools, with a proven history of integrating new technologies to enhance daily workflows and augment problem-solving.
- 5+ Years of Specialized Marketing Experience: Requires 5+ years of experience in product marketing, competitive intelligence, or technical marketing for enterprise security, cloud, or SaaS, paired with a BS/MS in a STEM, Marketing, or a related field.
- Contested Market Positioning: Proven ability to develop sharp, highly differentiated messaging and competitive positioning for B2B security products.
- Impactful Sales Enablement: Demonstrated experience building robust sales enablement programs and field tools that drive measurable field impact.
- Elite Communication Skills: Exceptional written, verbal, and presentation skills.
Preferred Qualifications
- Experience in marketing or competitive positioning for data security, CASB, SSE, or AI security.
- Familiarity with AI data security, AI asset discovery, AI access security, or AI runtime security.
- A track record of building field enablement content that sales teams actually use.
Benefits
- Various health plans
- Time off plans for vacation and sick time
- Parental leave options
- Retirement options
- Education reimbursement
- In-office perks, and more!