Senior Digital Specialist, Emerging Ads

Tanium is seeking a detail-oriented, data-driven Senior Digital Specialist, Emerging Ads, to help scale our presence on new and emerging digital advertising channels that support Tanium's go-to-market motion.

Reporting to the Director of Digital Marketing, you will support the Digital team's channel strategy and make a measurable impact by executing campaigns, analyzing performance, and turning data into clear optimization recommendations.

Responsibilities

• Analyze digital campaign performance on a regular cadence, identify trends, and translate data into clear insights and optimization recommendations
• Support campaign execution across emerging digital channels, including campaign builds, targeting setup, and launch QA, based on strategy and budgets set by the Digital team
• Monitor daily budget pacing and flag spend or performance risks early
• Run hands-on optimizations across creative, audiences, and bids
• Use AI tools to accelerate performance analysis, reporting, and optimization, and help build automated workflows that scale the team's execution
• Set up and maintain tracking, including pixels, UTM parameters, and naming conventions, with Marketing Operations, and validate that data flows accurately into Marketo and Salesforce
• Partner with the Integrated Campaigns and creative teams to adapt messaging and creative for each platform
• Support A/B testing and incrementality measurement
• Stay curious about new ad platforms and features, and recommend tests to try

Requirements

• Bachelor's degree or equivalent experience
• 3 years of digital marketing experience, preferably in B2B technology
• Solid understanding of how digital marketing works, including paid channels, audience targeting, conversion tracking, and the funnel from click to pipeline
• Hands-on experience with at least one major ad platform, such as Google Ads, LinkedIn Ads, Meta, or Display Ads; experience with emerging channels is a plus
• Strong analytical skills, with comfort analyzing performance in Excel or Google Sheets, ad platform reporting, and GA4
• Familiarity with Marketo and Salesforce is a plus

Benefits

• Annual base salary range: $85,000 to $115,000
• Equity awards
• Generous benefits package consisting of medical, dental and vision plan, family planning benefits, health savings account, flexible spending account, transportation savings account, 401(k) retirement savings plan with company match, life, accident and disability coverage, business travel accident insurance, employee assistance programs, disability insurance, and other well-being benefits
• 5 days set aside as volunteer time off (VTO) to contribute to the communities