Commercial Activation Manager - FC

As a Commercial Activation Manager - FC at Electronic Arts, you will play a key role in the Commercial Activation team, building collaborative relationships to improve growth and positive outcomes. You will report to the Director of Global Commercial Management.

The Commercial Management function within EA SPORTS operates across several primary responsibilities:

• Team Ambassadorship: You will be the voice to and from the broader Commercial Organization, collaborating with Studio, Brand, and Finance partners on behalf of Commercial Teams.
• Distribution Execution: You will ensure EA's games are available in the right place, at the right time, and at the right price.
• Revenue Responsibility: You will guide how EA SPORTS titles interface with the forecast and planning process, ensuring title-specific forecasts work towards company-wide goals.
• Growth Innovation: You will brainstorm, propose, and implement Commercial growth drivers, consulting and partnering with Studio and Brand teams to unlock immediate, incremental opportunities and longer-term roadmaps to Franchise success.
• Strategy Creation: You will create the Commercial portion of a product strategy, collaborating with Studio and Brand partners on their strategies to build an integrated, holistic approach.

Key Responsibilities:

• Commercial Planning and Activation: Lead the development of the Commercial Chapter, outlining the annual Commercial and Executional Strategies for FC. Collaborate with Marketing and Global Operations to develop platform strategies.
• 1P and Partner Management: Represent FC with first-party platform and store partners, ensuring terms, programs, and deliverables align with commercial targets and broader strategy.

Qualifications:

• 5+ years of experience in a Commercial, Publishing, Strategy, or Product Management function, within sports, mobile, or video games.
• Experience managing live service performance, with understanding of acquisition, engagement, and monetization KPIs across platforms.
• Strong analytical and data-driven mindset, able to synthesize insights from multiple sources into deliverables.
• Natural communicator and storyteller, with the ability to translate complex subjects into compelling, easy-to-understand narratives.
• Experience developing and delivering high-impact commercial projects and programs that drive acquisition and revenue growth.

Benefits: Electronic Arts applies a comprehensive approach to its benefit programs, focusing on physical, emotional, financial, professional, and social well-being to support a sustainable lifestyle. Benefits may include healthcare, mental health support, retirement funds, paid and family leaves, free games, and many other perks.