Description
Tidal is looking for a Creative Director to set the vision and quality bar across its product and brand ecosystem. The successful candidate will drive complex initiatives, influence cross-functional strategy, and elevate the craft of the design team.
Responsibilities:
- Originate brand platforms and campaign-level ideas, and own them from concept through activation
- Reposition and reshape the brand, maintaining coherence across brand and product surfaces
- Hold the idea intact from concept to final placement
- Shape the brief alongside an embedded creative-strategy team
- Design and direct designers, writers, and production partners on the work
- Collaborate with marketing, product, and partnerships leadership to deliver campaigns
Requirements:
- Portfolio of work led as a creative director, including brand platforms, repositionings, campaigns, and activations
- Art direction background and visual judgment to lead the idea in any medium
- Track record of setting creative vision and quality standards for a brand
- Credibility with cross-functional leadership as a peer
- History of catching cultural shifts early and incorporating them into work
- Experience carrying brand thinking across multiple products or business lines
- Experience working in agencies, in-house, or both