Description
As the Senior Lifecycle Marketing Manager for Gusto's accountant/indirect channel, you will own the lifecycle marketing strategy that shapes how Gusto engages with accountants and bookkeepers who trust us with their clients' businesses.
You will build and continuously improve programs that bring that strategy to life, using AI-powered and agentic workflows as a core part of your work.
This is a hands-on builder's role, partnering closely with Product Marketing, Product, Engineering, Data Science, AI Ops, and Brand/Creative to deliver a consistent, high-quality partner experience with measurable impact on engagement, retention, and growth for the accountant channel.
Key responsibilities include:
- Planning, building, QA'ing, launching, and reporting on email campaigns for the accountant/indirect channel
- Owning the health of the webinar program, including calendar management, stakeholder collaboration, production, promotion, follow-up, and reporting
- Building and continuously improving AI-powered/agentic workflows for segmentation, personalization, and reporting
- Partnering with Product Marketing, Community Marketing, Analytics, and Product to plan and prioritize the channel roadmap
- Analyzing campaign and program performance, running tests, and bringing forward recommendations on channel health
Requirements include:
- 8+ years of experience in lifecycle, growth, CRM, or channel/partner marketing
- Hands-on experience with an enterprise-level marketing automation platform (Marketo or Iterable strongly preferred)
- Demonstrated experience building and directing AI-powered or agentic workflows for real marketing tasks
- Proven end-to-end ownership of email campaigns and webinar production programs
- Strong copyediting/copywriting skills, with the ability to adapt tone and voice across audiences
- Cross-functional collaboration experience across Product Marketing, Analytics, and Product teams
In terms of compensation, the target range is $134,000 - $168,000/yr in Denver, and $158,000 - $197,000/yr for San Francisco and New York.
Gusto offers competitive base pay, benefits, and equity (RSUs) to all full-time employees.