Product Marketing Lead, Consumer Subscriptions

The Product Marketing Lead, Consumer Subscriptions, will lead the product marketing strategy for ChatGPT's consumer subscription portfolio, including Go, Plus, and Pro.

Responsibilities:

• Lead consumer subscription product marketing across ChatGPT's paid plans, including Go, Plus, and Pro.
• Partner with Product, Pricing, and Growth to define each plan's audience, positioning, value proposition, and priority use cases.
• Identify monetization opportunities across the product launch portfolio, and own integrated campaigns that turn new feature releases into clear reasons to adopt a paid plan or upgrade.
• Translate customer, competitive, market, and behavioral insights into evidence-backed recommendations for pricing, packaging, and product decisions.
• Lead the product marketing strategy and customer story for pricing and plan pages across both ChatGPT.com and OpenAI.com.
• Coordinate pricing and plan changes tied to product launches with Product, Pricing, Growth, User Operations, Web, Design, Research, Data, and other product marketers.
• Develop launch and adoption strategies that make each plan's value clear and help customers understand relevant product changes.
• Own the marketing journey from awareness through understanding, consideration, and trial, giving customers clear reasons to upgrade.
• Partner with Growth and lifecycle teams to develop promotions and customer education that reinforce each plan's value.
• Shape international go-to-market strategies and adapt plan positioning, messaging, and customer education for global markets.
• Build scalable portfolio frameworks for messaging, launches, and customer-facing plan education.

Requirements:

• Have led product marketing for consumer subscriptions and have been accountable for quarterly growth and monetization targets, including paid adoption and free-to-paid conversion.
• Bring sound judgment on monetization, pricing, and packaging, and know how to collaborate with Product, Pricing, and Growth on decisions that balance customer value and business needs.
• Can turn customer research, market signals, competitive analysis, and behavioral data into actionable positioning and product recommendations.
• Have built compelling premium positioning and value propositions that clearly communicate why distinct paid plans matter to customers.
• Can lead complex launches and coordinated plan changes across multiple partners, workstreams, and customer-facing surfaces.
• Have partnered effectively with Growth and lifecycle teams on adoption strategies, promotions, and customer education across the marketing journey.
• Bring experience shaping go-to-market strategies for global markets and adapting messaging to relevant customer needs.
• Can communicate clearly with senior stakeholders, explain tradeoffs using evidence, and build alignment without formal authority.
• Are comfortable independently prioritizing ambiguous work, making sound tradeoffs, and developing scalable frameworks for messaging, launches, and plan education.
• Bring rigorous editorial craft, an ability to translate technical and research complexity into accessible customer stories, and a commitment to mentoring peers.

Compensation:

• $284K – $315K • Offers Equity
• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
• 401(k) retirement plan with employer match
• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
• 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
• Mental health and wellness support
• Employer-paid basic life and disability coverage
• Annual learning and development stipend to fuel your professional growth
• Daily meals in our offices, and meal delivery credits as eligible
• Relocation support for eligible employees
• Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.