Description
Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.
As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.
Our Regional Marketing team ensures we deliver on our mission to create a world of money without borders for everyone, everywhere. The Regional Marketing team plays a pivotal role in driving Wise’s mission across international markets, ensuring millions of people and businesses save money on cross-border payments.
We’re looking for a Director of Regional Marketing (Latam and MEA) to join us and do things differently. As the Director of Regional Marketing for this business unit, you’ll lead Wise’s regional marketing strategy for all of our products in the region, driving execution across these markets and managing a team of Regional Marketing Leads.
Qualifications:
- Define and oversee Wise’s regional marketing strategy across, ensuring local relevance and alignment with global goals.
- Hire, manage and support a team of Regional Marketing Leads in executing local plans, delivering impactful campaigns and driving regional growth.
- Build a team who can activate new channels, tests or activations in the market with a strong learning agenda and measurement frameworks.
- Provide functional leadership and matrix oversight to the wider marketing team in these markets, acting as the senior point of guidance and mentorship.
- Create a culture of ‘a bias to action’ to test new initiatives and activities on the ground with high speed and iteration.
- Get to a local marketing strategy for each market including audience and segment identification, messaging and positioning, diagnosis of funnel and brand performance KPIs and a clear full-funnel marketing plans.
- Develop a playbook for regional market growth based on insights, best practices, and experiments, in line with local compliance and regulations.
- Own and optimise regional marketing budgets, ensuring efficient allocation of resources across existing activities and new initiatives.
- Act as the key bridge between central teams (media, creative, PR, growth) and regional needs, prioritising resources and streamlining communication and decision making.
- Collaborate with Product teams to ensure marketing strategies align with product roadmaps and customer insights; being a senior counterpart for our Regional Product Directors.
- Advocate for regional needs within the broader marketing organisation and report on performance to senior leadership.
- Cultivate strong relationships with local agencies and partners.
- Develop strong customer insight and understanding through direct customer feedback and partnership with our Insights and Research teams.
The experience, background and competencies needed to succeed in this role.
- Proven Experience: Extensive experience in growth/marketing roles, including leadership responsibilities for regional teams across several regions.
- Regional Strategy Expertise: Strong experience in setting regional/local marketing strategy and owning execution, ideally in fintech or tech industries.
- Complex Product Understanding: Ability to understand complex technical products and data, turning these into simple and compelling customer propositions.
- Team Leadership: Proven ability to manage teams and drive alignment across cross-functional stakeholders.
- Performance Marketing Expertise: Deep understanding of performance marketing, brand marketing, and local market dynamics.
- Data-Driven Mindset: Strong ability to analyse market performance and translate insights into actionable plans.
- Adaptability: Comfortable navigating a fast-paced, decentralised organisation and able to balance strategic vision with hands-on execution.
- Leadership Qualities: Strong stakeholder management skills and ability to lead through ambiguity while empowering teams to deliver.
Your KPIs
- Delivery of incremental new activity across regions and ensuing impact of growth on new customers and retention.
- Effectiveness of regional budget allocation and clear return on investment.
- Improvement in brand awareness, engagement levels, and sentiment in regional markets, demonstrating effective localisation through customer feedback.
- Quality of regional insights and data that informs and affects global product and marketing teams.
- High-performing Regional Marketing team, measured by team effectiveness, retention, and successful achievement of team strategy.