Description
As Performance Marketing Manager at Carta, you'll deploy winning strategies for paid media across all segments, drive channel efficiency, support campaign execution excellence, embrace innovation and experimentation, and grow and improve paid media results through ABM and personalization.
You'll work closely with campaign managers, content, product marketing, sales, and operations to align messaging, optimize lead handoff, and drive full-funnel success. The Performance Marketing Manager plays a critical role in setting and executing paid media strategy to deliver on pipeline targets across all of Carta's business units.
Responsibilities:
- Deploy Winning Strategies for Paid Media Across All Segments
- Drive Channel Efficiency
- Support Campaign Execution Excellence
- Embrace Innovation and Experimentation
- Grow and Improve Paid Media Results through ABM and Personalization
Requirements:
- A strategic and analytical thinker who can distill complex marketing concepts and performance insights for an executive audience
- 6+ years of experience in demand generation and/or performance marketing with at least 3 years experience in B2B
- Fluent in Ad platforms and networks (e.g. Google Ads, Google Display Network, GA4, LinkedIn, Reddit, OpenAI)
- Familiar with Marketing Automation and Attribution tools (Marketo Measure, Dreamdata, Salesforce)
- Experience using data visualization tools to craft narratives (e.g. Looker, Tableau, etc)
- Fluent in Personalization, ABM Platforms and DSPs (e.g. 6Sense, Contentful, Qualified, etc)
- BA required
- SaaS experience across SMB, Mid-Market and Enterprise segments strongly preferred
- Understanding of the latest in marketing mix modeling and predictive analytics preferred
Salary: $127,500 - $150,000 in San Francisco, CA and New York, NY; $121,125 - $142,500 in Seattle, WA