Category Analyst

We are seeking a Category Analyst to join our team in New York. The successful candidate will be responsible for collecting and analysing data from multiple sources to identify opportunities for Red Bull in volume, share, promotion, price, and shelf space.

The Category Analyst will focus on turning data into actionable insights to drive strategy and volume for their assigned region. The ideal candidate will have a strong analytical background, excellent communication skills, and experience working in the consumer goods industry.

Responsibilities

• Provide Category Management Insight to top customers by leading the dialogue with a focus on category growth opportunities.
• Create, develop, and deliver regular category reviews, plans, and strategies with retail partners.
• Turn insights into actions with retailers by executing, analysing, and evaluating category plans.
• Strategically develop customer Category Management business plans that integrate with the customers' overall business goals.
• Identify performance gaps in volume, share, pricing, promotion, shelf space, and product distribution.
• Implement solutions and track, measure, and communicate results.
• Mine consumer/shopper data to develop insights and identify opportunities.
• Perform post-programme results analysis.
• Establish and maintain a partnership with Sales Leaders and Retail Partners in the development of strategic plans for category management within the customer team.
• Utilize a variety of category management tools on special projects with an eye to increase productivity for the customer team.
• Provide support to customer teams by responding to ad-hoc data requests, answering questions, and providing basic technical support and analysis.
• Coordinate efforts and communications within the customer team to ensure all information and analytical requirements are met.
• Establish best practice reporting and take on responsibility for report updates, both weekly and monthly.
• Generate reports with syndicated and internal sales sources to support Red Bull's category development strategy.

Requirements

• Minimum 3-5 years related work experience required.
• In-depth knowledge of the consumer goods industry including class of trade, customer groups, category, competitive products, competitive strategies, and industry trends.
• Knowledge of syndicated data (Circana, Nielsen, etc.).
• Customer-facing experience.
• Strong history of creating fact-based selling stories and the ability to integrate multiple tools to solve problems.
• Ability to interpret analysis results, formulate recommendations, develop presentations, and present action plans to customers.
• Excellent oral and written communication skills; ability to present and explain complex technical information in a way that establishes rapport, persuades others, and gains understanding.
• Bachelor's degree preferred.
• Must be fluent in English; additional language skills an advantage.

What We Offer

• Competitive salary: $64,000 - 100,000 + cash incentives.
• Comprehensive benefits package including Medical, Dental, and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement.