Product Manager, Global App

Electronic Arts is seeking a Product Manager, Global App to shape the core player experience across the mobile app. The successful candidate will focus on improving how players discover, engage with, and return to creator-driven content across priority markets, ensuring an intuitive, scalable, safe, and compatible app experience.

Responsibilities:

• Define product requirements and support execution across key app surfaces, including onboarding, home and discovery, content detail pages, profiles, notifications, social engagement features, and in-app guidance.
• Work with engineering, design, data, growth, trust and safety, and regional partners to improve activation, retention, and overall app experience quality.
• Oversee roadmap areas across the Global App experience, considering goals and regional user needs.
• Define and track main app metrics, including activation, D1/D7 retention, engagement, session frequency, and feature adoption.
• Identify friction in the player journey and prioritize improvements across onboarding, discovery, navigation, and engagement loops.
• Partner with design and engineering to deliver intuitive, high-quality app experiences across mobile surfaces.
• Collaborate with regional teams on localization and culturalization of UX, messaging, and in-app education.
• Work with Growth on lifecycle hooks, notifications, referral mechanics, and re-engagement opportunities.
• Partner with Trust & Safety and Policy teams to embed safety-by-design, reporting flows, and age-appropriate experiences.
• Use product analytics, user research, and experimentation to inform prioritization and improve outcomes.
• Support launches, rollout planning, beta testing, issue evaluation, and ongoing quality improvements across markets.

Requirements:

• 4–7 years of product management experience in consumer mobile products, in apps, games, social platforms, or UGC ecosystems.
• 3+ years of experience in shipping user-facing features that help improve activation, engagement, retention, or app quality.
• Product judgment across mobile UX, discovery, engagement loops, and user lifecycle design.
• Comfort using data and experimentation to evaluate performance and prioritize product decisions.
• Partner with Engineering, Design, Data, Growth, Trust & Safety, and regional teams.
• Familiarity with localization, culturalization, and global product considerations.
• Mandarin and English written and verbal communication skills.
• Bachelor's degree in CS, Engineering, HCI, Design, Economics, Business, or related field; equivalent experience also welcomed.

Benefits:

• Comprehensive approach to benefits programs, focusing on physical, emotional, financial, professional, and social well-being.
• Locally tailored packages may include healthcare, mental health support, retirement funds, paid and family leaves, free games, and more.