Description
The Associate Advertising Manager will be responsible for launching, managing, and optimizing search advertising campaigns across marketplace channels, with a primary focus on driving profitable growth and measurable business results.
Responsibilities:
- Launch, manage, and continuously optimize search marketing campaigns across channels at the campaign, ad group, product, and keyword levels.
- Develop and implement search marketing strategies that increase marketplace visibility, engagement, and conversion while supporting profitability and margin goals.
- Monitor advertising budgets, bids, competitor activity, and campaign performance to achieve ROI, TACoS, sales velocity, and other business targets.
- Analyze and deliver weekly advertising performance reports, translating data into actionable insights and recommendations that impact the company's top and bottom line.
- Partner with Merchandising, Vendor Management, Pricing, and other internal and external stakeholders to develop holistic brand strategies and quickly adapt to changing priorities in a fast-paced environment.
Requirements:
- 1 to 2 years of experience successfully managing Amazon Sponsored Ads or similar marketplace advertising campaigns.
- Experience managing $50k in advertising spend with a strong understanding of budgets, bids, ROI, and campaign performance.
- Strong analytical skills with experience organizing and analyzing large data sets using Excel, Google Sheets, or similar tools.
- Experience creating performance reports, analyzing advertising results, and providing actionable recommendations to internal and external stakeholders.
- Experience with Amazon advertising platforms or tools such as Kenshoo, Pacvue, or Sellics is a plus; agency experience and a Bachelor's degree in Marketing are also preferred.
Additional Information: This is a remote position and requires candidates to have an available work-from-home setup. Desktop/Laptop system requirements: - 4th generation or higher, at least Intel i3 or equivalent processor; - at least 4GB RAM; - Windows 10 and above or MAC OSX operating system - You are required to provide your own dual monitors. A strong and stable internet connection (A DSL, cable or fiber wired internet service with 10 Mbps plan or higher for primary connection). PC Headset. A high-definition (HD) external or integrated webcam with at least 720p resolution.