Vice President, Performance Marketing

CSC Generation is looking for a Vice President of Performance Marketing to own paid media strategy and the paid media P&L across its portfolio of 13 brands.

As Vice President, Performance Marketing, you will set multi-year direction, build the team and agency bench to execute against it, and represent performance marketing on CSC Generation's leadership team.

In your first year, success means establishing a unified performance marketing strategy across the portfolio, standing up the right team structure, and demonstrating measurable improvement in blended CAC and media efficiency.

Performance Marketing Strategy

• Own the performance marketing P&L and multi-year strategy across the brand portfolio, spanning paid search, paid social, shopping/feed, display, affiliate, video/TV, and emerging channels.
• Set channel and budget allocation based on incrementality, LTV, and blended CAC targets, and defend those trade-offs to the executive team.
• Translate company revenue and margin targets into a multi-year paid media investment plan.
• Build repeatable playbooks for launches, promotions, and seasonal peaks that scale across brands.
• Track competitor activity and market trends to spot new channels, formats, and positioning opportunities.

Team Leadership & Organization

• Build and lead a team of performance marketing leaders and specialists, plus supporting agencies.
• Set operating standards for testing velocity, reporting rigor, and channel expertise, and hold your leadership team accountable to them.
• Stay close enough to the numbers to catch problems early, coach through them, and step in directly when needed.
• Hold agency partners accountable to performance benchmarks, media efficiency, and clear scopes of work.
• Own new channel expansion, including hands-on execution of initial campaigns in new channels.
• Champion a continuous A/B and multivariate testing culture across creative, landing pages, and audience targeting, turning results into scaled learnings.
• Drive adoption and demonstrated use of AI and automation tools across the team to improve decisions, increase output, and free up time for high-value work.

Executive & Cross-Functional Leadership

• Sit on CSC Generation's marketing leadership team and represent performance marketing in company-level strategy and planning.
• Partner with Creative to ensure ad concepts and assets are built for performance from the start.
• Partner with Merchandising to align paid spend with inventory, margin, and assortment priorities.
• Partner with eCommerce, Product, and Web Development to ensure landing pages, site experience, and conversion funnels support paid traffic quality.
• Translate performance data into clear commercial recommendations for the executive team,not just channel-level metrics.
• Flag risks and opportunities early and bring solutions rather than just problems.

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree a plus.
• 12+ years of experience in performance marketing or paid media, including 5+ years leading managers or team leads.
• Proven ownership of a paid media budget spanning multiple channels at a scale consistent with a multi-brand or multi-hundred-million-dollar revenue business.
• Track record of owning performance marketing across multiple brands or business units simultaneously.
• Strong command of performance marketing economics: CAC, LTV, incrementality, marginal ROAS, and blended efficiency.
• Demonstrated ability to influence and align Creative, Merchandising, eCommerce, and executive stakeholders without direct authority over their teams.
• Proven experience building and leading teams of leaders, and managing agency relationships at scale.
• Strong executive presence and communication skills, with experience reporting directly to the C-suite or serving on a leadership team.
• Demonstrated experience using AI and automation tools to improve decisions, increase output, or improve team efficiency.
• Hands-on fluency with major ad platforms and analytics/reporting tools.

Why Join

• Executive Access: Work directly with C-suite leadership and brand CEOs, shaping how paid media investment drives growth across a $1B+ portfolio.
• Leadership at Scale: Build and lead a performance marketing organization that spans 13 brands.
• Portfolio-Level Impact: Set the strategy, build the team, and own the P&L.
• Competitive Benefits: Paid time off policies, 401(k) match, medical/dental/vision and a variety of supplemental policies, and employee discounts across our portfolio of brands.