Description
About the role
Anthropic's Beneficial Deployments accelerates the work of organizations doing some of the world's most important under-resourced work: nonprofits, education institutions, scientific researchers, and organizations advancing economic mobility.
You will serve these audiences whether or not a given organization ever generates revenue. Reach comes first, and commercial results follow from it. That ordering is deliberate, and it is the defining feature of the job: a nonprofit, school, or lab that adopts Claude to drive more of its mission is a win on its own terms, and you'll be measured on creating that value at scale.
You are the go-to-market lead for the scaled Beneficial Deployments ecosystem, specifically the full PLG sales experience around it: the offers themselves, the skills and plugins these organizations rely on, the ecosystem partners who extend our reach, and the funnel that carries an organization from first signup to real adoption.
What you'll do
- Own the PLG strategy end to end for organizations outside direct sales coverage , across nonprofits, education, sciences, and economic mobility , as one ecosystem, one community, and one market.
- Own the longtail experience and funnel: from first signup through activation to expansion, for every audience our giveaway and discount motion reaches.
- Lead ecosystem programs across partnerships, cohorts, enablement, content, and the skills and plugins ecosystem , programs that create reach and value independent of revenue.
- Run the growth motion , activation playbooks that get a new organization to a working deployment, signal digests and expansion nudges, cohort programs, community-led growth.
- Spec, prototype, and deploy the agentic workflows this motion runs on, alongside product and engineering.
- Own the ecosystem's numbers , reach, activation, and expansion against goals , and use them to decide where the effort goes next.
Minimum qualifications
- Eval construction. You have built evaluations for AI systems , defined the rubrics, measured against them, and used the results to improve a deployed workflow.
- Sales leadership. You have led a sales or go-to-market business end to end and been the accountable owner for its results.
- Product management. You have owned a product or product surface , set the direction, made the tradeoffs, and shipped it with engineering.
Preferred qualifications
- Product-led or scaled one-to-many go-to-market experience.
- Track record building and running GTM automation, with fluency in agentic workflow design.
- Experience growing a community or ecosystem , nonprofit, education, developer, partner, or customer.
- Hands-on build comfort: tools like Clay, n8n, SQL, and a willingness to prototype yourself rather than wait for a queue.
- An impact, education, research, or mission-driven go-to-market background, and genuine interest in these sectors' constraints.
Logistics
- Annual Salary: $380,000-$450,000 USD