Director, Growth Marketing

We're Sandbox VR, the most advanced virtual reality experience in the world. Our mission is to bring people closer together through world-class immersive experiences.

You'll be leading growth marketing for our global brand and retail locations around the world. You will be responsible for making sure our retail locations have overwhelming demand and opportunities to expand guest counts and revenue.

Responsibilities:

• Drive profitable growth across the network: Lead growth strategy and paid media execution across Meta, Google, TikTok, and new channels.
• Lead creative experimentation: Partner with Content and Marketing to develop and test compelling concepts using guest reactions, gameplay, creators, and audience insights.
• Grow bookings by location: Partner with Operations and Finance to increase same-store sales, fill available capacity, and tailor marketing investment to local and seasonal daypart demand.
• Improve booking conversion: Partner with the website product team to test and improve landing pages, experience discovery, and the booking journey.
• Increase repeat visits: Partner with our lifecycle colleague to develop email, SMS, referral, and reactivation programs that bring guests back for new experiences and social occasions.
• Build scalable franchise growth systems: Develop campaigns, playbooks, tools, benchmarks, and reporting that help franchise partners generate local demand while maintaining brand consistency.
• Scale launches and local acquisition: Partner with franchise success manager to build repeatable campaigns for store openings, experience launches, and group events.
• Influence and support franchise partners: Translate performance data into practical recommendations for franchisees and regional operators.
• Own measurement: Ability to lead AI-enabled executions.

What Success Looks Like:

• Profitable same-store sales growth across corporate and franchise locations.
• Stronger demand during periods and dayparts with available capacity.
• A strong preference for picking high-performing, on-brand creatives.
• Improved acquisition efficiency, booking conversion, repeat visits, and customer lifetime value.
• Successfully launch new locations, seasonal and new experiences marketing campaigns.
• Strong franchise-partner adoption of growth programs, tools, and performance standards.
• Clear visibility into marketing performance and return on investment at both the system and location levels.
• Proven campaigns and learnings adopted across corporate and franchise locations.

Requirements:

• 10+ years growth marketing experience, with a track record of driving profitable consumer revenue and leading teams, agencies, or both.
• Deep, hands-on expertise in paid media, budget allocation, and creative testing.
• Experience growing a multi-location, hospitality, entertainment, retail, or other capacity-constrained consumer business.
• Strong analytical skills across attribution, incrementality, conversion, retention, contribution margin, and unit economics.
• Evidence of turning customer insights into successful creative concepts and new acquisition opportunities.
• Experience improving booking or purchase funnels and partnering on lifecycle marketing.
• The ability to move between strategy and hands-on execution in a lean environment and work effectively with Finance, Operations, creative teams, and franchise partners.
• Practical AI fluency: Demonstrated experience using AI for campaign analysis, creative development, and experimentation, with the judgment to validate outputs against source data and measured results.

Benefits:

• 4% 401k match
• Significant equity grants in a rapidly growing organization
• Robust medical benefits
• Full remote work from any of our currently approved US states
• Monthly internet & phone stipend