Media Network Specialist

We are seeking a highly skilled Media Network Specialist to lead all aspects of content development and production, programming, communications, and distribution for Red Bull in Mexico.

The successful candidate will apply their sharp editorial skills to identify compelling stories and create differentiated content that grows consumer engagement with the Red Bull brand across various media channels, including third-party, social, and owned media.

Key Responsibilities:

• Develop and execute the country's strategic media direction
• Build year-round engagement plans to reach and engage evolving consumer audiences
• Identify opportunities to adapt the strategy based on market changes and audience behaviour
• Create and curate engaging, 'beyond the ordinary' content that excites and inspires consumers
• Leverage local marketing assets and content from the global network
• Drive ongoing creative ideation alongside local and global teams
• Utilise audience insights to develop relevant and effective engagement strategies
• Define the strategic role of Red Bull's own channels in accessing and engaging different audiences
• Build third-party distribution partnerships and identify new content distribution opportunities
• Ensure the right content reaches the right audiences through relevant media channels
• Monitor performance in real-time using data insights and reporting
• Adjust the media approach and strategy based on insights and performance
• Build and maintain a strong network of production companies and creative talent
• Work closely with videographers, directors, photographers, and other content creators to bring ideas and stories to life
• Ensure alignment between the local team and global audience and media strategies

Requirements:

• Bachelor's degree completed
• Advanced English proficiency
• Minimum of 4 years of experience in Media, Communications, Content, Social Media, or Strategy within media-led companies or brands
• Experience working with media executives and partners on content development and distribution strategies
• Strong knowledge of social media platforms, digital culture, emerging trends, and audience behaviours
• Deep understanding of short-form content, particularly TikTok, Instagram Reels, YouTube Shorts, and other emerging formats
• Strong understanding of platform-native storytelling and how content needs to adapt across different channels and audiences
• Ability to identify and translate cultural and social trends into relevant content opportunities for the brand
• Strong understanding of content performance, social analytics, audience insights, and KPIs, with the ability to turn data into actionable recommendations
• A strong creative and project management background, with the ability to manage multiple content streams and stakeholders simultaneously
• A story seeker, editorial thinker, and creative mind with a strong instinct for identifying stories that can earn attention
• Strong understanding of the full content lifecycle , from ideation and production to distribution, amplification, and performance analysis
• An agile, collaborative team player with a hands-on mindset and the ability to turn ideas into execution