Senior Product Marketing Manager

YipitData is seeking a Senior Product Marketing Manager to own product positioning and go-to-market strategy for a new generation of AI and big data products.

As a Senior Product Marketing Manager, you will define positioning, lead product launches, and enable commercial teams to bring the next generation of investor workflows to market.

Key responsibilities include:

• Owning product positioning and go-to-market strategy for AI and big data products
• Defining ideal customer profiles and tailoring messaging to different investor segments
• Partnering with Product, Revenue, and Insights teams to influence roadmap decisions
• Leading competitive intelligence across traditional data providers and emerging AI platforms
• Collaborating on pricing and packaging across a multi-product platform
• Developing and scaling high-impact sales enablement and marketing assets
• Establishing and tracking success metrics for GTM efforts

Qualifications and skills required:

• 5+ years of experience in product marketing or a related role
• Strong ability to translate complex technical capabilities into compelling narratives
• Interest in or experience with AI and data products
• Comfort operating in fast-moving, ambiguous environments
• Experience working closely with product teams and influencing decisions early
• Strong written and verbal communication skills

Bonus points if you:

• Have experience working with hedge funds, asset managers, or financial data products
• Have a background in finance, investing, or data-driven research
• Have built or scaled product marketing in a B2B or data-driven environment
• Are familiar with frameworks like positioning, ICP development, or Jobs-to-Be-Done
• Have an MBA or MS in Marketing

The compensation package includes a competitive salary, equity, and comprehensive benefits, with an annual base salary ranging from $160,000 to $185,000, plus a 10% performance bonus.