Director, Head of Product Marketing

Twitch is seeking a Director, Head of Product Marketing to establish and lead its global Product Marketing (PMM) function. The successful candidate will report directly to the Chief Marketing Officer (CMO) and be responsible for defining the core value proposition of Twitch's product ecosystem for creators and viewers. This involves acting as a strategic partner across various teams, including Product, Engineering, Data Science, Commerce, and Go-To-Market teams.

Key responsibilities include:

• Building, leading, and scaling a world-class PMM team
• Defining the value narrative for creators, translating complex technical roadmaps into compelling stories
• Partnering with leadership teams to solve platform-wide challenges
• Ensuring marketing efforts deliver community value and respect the streamer-viewer relationship
• Championing data-backed insights to inform marketing strategies

Requirements:

• 10+ years of experience in high-growth consumer tech or similar fields
• Experience managing and scaling high-performing teams
• Deep understanding of digital subcultures, creator dynamics, and two-sided platform economics
• Exceptional written and narrative skills, with the ability to distill complex technical information
• High agency, bias for action, and comfort making tough decisions

Perks:

• Medical, Dental, Vision & Disability Insurance
• 401(k)
• Maternity & Parental Leave
• Flexible PTO
• Amazon Employee Discount

Salary range:

• US, WA, Seattle: $187,000 - $252,900 annually
• US, CA, San Francisco: $205,700 - $278,200 annually
• US, NY, New York: $205,700 - $278,200 annually
• US, CA, Irvine: $187,000 - $252,900 annually