Head of Commercial Solutions, APAC

The Head of Commercial Solutions, APAC is a senior leadership role responsible for shaping how BBC Studios brings its commercial portfolio to market across the region.

Leading Integrated Solutions, StoryWorks Content Studio, Audience Data and Insights, this role sits at the centre of the commercial organization, connecting client needs, audience intelligence, storytelling and commercial strategy to drive growth.

As a key member of the APAC Commercial Leadership Team and strategic partner to the SVP Ad Sales, the role is responsible for crafting market-leading solutions, strengthening cross-functional collaboration and building scalable operating models that accelerate commercial performance.

Key Responsibilities:

• Defining and leading commercial go-to-market strategies across the BBC Studios portfolio.
• Developing integrated, data-led solutions that address client business challenges.
• Leading StoryWorks, Branded Content and Production to deliver best-in-class content partnerships and storytelling solutions.
• Embedding audience insights and market intelligence into commercial decision-making.
• Driving collaboration across Sales, Editorial features, Brand IP team, Product, Research, Marketing and Ad Operations teams.
• Implementing operating models, governance frameworks and best practices.
• Leading innovation, transformation and commercial capability development.

Success Measures / KPIs:

• Commercial Impact:

+ Growth in integrated solutions revenue. + Growth in StoryWorks and branded content revenue. + Contribution to APAC commercial revenue targets. + Strategic partnership and sponsorship growth.

• Client Success:

+ Win rates on priority opportunities. + Client satisfaction and retention. + Growth of integrated and multi-platform partnerships. + Adoption of new commercial products and solutions.

• GTM Effectiveness:

+ Successful launch of new propositions and offerings. + Market awareness and thought leadership impact. + Revenue opportunities generated through GTM initiatives.

• Operational Excellence:

+ Stakeholder satisfaction. + Process efficiency and workflow improvements. + Resource utilization and production performance. + SOP adoption and governance compliance.

• Team & Leadership:

+ Team engagement and retention. + Capability development and succession planning. + Cross-functional collaboration effectiveness.

• Innovation:

+ New commercial products and partnership models launched. + Adoption of AI and automation initiatives. + Continuous improvement outcomes delivered.

Your Skills and Experience:

• Essential:

+ Significant leadership experience in integrated marketing, commercial strategy, go-to-market planning, media sales, sales planning or a related commercial function. + Demonstrated success developing and executing revenue-driving go-to-market strategies in a media, advertising or content environment. + Deep understanding of digital, video, streaming, audio, social and cross-platform advertising ecosystems. + Strong commercial acumen with experience supporting advertising sales organisations and revenue growth initiatives. + Proven ability to lead cross-functional teams and influence senior stakeholders in a matrixed environment. + Strong strategic, analytical and problem-solving skills with the ability to convert insights into actionable business outcomes. + Exceptional ability to craft strategic narratives that connect audience insights, market trends, portfolio strengths and client objectives into compelling commercial stories that influence decision-making, differentiate BBC Studios in the marketplace and drive revenue growth. + Experience developing commercial operating models, SOPs, governance frameworks and business process improvement initiatives. + Excellent communication, presentation and stakeholder management skills.

• Desirable:

+ Experience in global media, broadcasting, publishing, advertising or agency. + Experience leading regional teams across APAC markets. + Strong understanding of audience measurement, effectiveness research and market intelligence. + Experience driving organisational transformation and business change programmes. + Experience implementing AI-enabled workflows, automation tools and commercial technology platforms.