Sr. Manager, Product Marketing

The Senior Manager of Product Marketing plays a pivotal role in shaping and executing the Red Bull U.S. Occasions plans to drive business growth.

In this role, you will guide and inspire cross-functional teams to develop and execute compelling, insight-driven brand marketing campaigns that resonate with consumers and deliver measurable business results.

Areas of Responsibility:

• Brand & Product Marketing: Translate consumer, cultural, and category insights into actionable marketing strategies that drive demand, expand consumption, and increase relevance across national, regional, and customer-specific initiatives.
• Consumer Activations, Brand Building Events, & Athlete Celebrations: Lead and evolve the company’s Consumer Activation, Brand Building Events, and Athlete Celebration marketing strategy, identifying and prioritizing key consumer touchpoints where our brand and product can play a meaningful role.
• Campaign Development & Execution: Lead the creation and execution of integrated, consumer-facing marketing campaigns , from brief development through creative execution and performance analysis.
• Budget Management: Responsible for overseeing the applicable National and Regional Product Marketing budgets ensuring timeliness and accuracy of budget management.
• Cross-Functional Leadership & Collaboration: Establish and maintain strong cross-functional relationships with key partners across Marketing, Sales, Media, and Regional teams to ensure strategic alignment and operational excellence.
• Team Leadership & Talent Development: Lead, coach, and inspire a high-performing team to develop and execute integrated, consumer-centric campaigns aligned with our strategic priorities.

Requirements:

• 6+ years of brand marketing experience, ideally within CPG or lifestyle brands
• Proven experience building innovative integrated marketing campaigns
• Experience leading cross-functional teams, including project management
• Proven ability to lead high-performing teams
• Creative, curious, and consumer-obsessed; comfortable taking smart risks and pushing innovation
• Strong business acumen with an ability to connect brand building to commercial impact
• Ability to navigate throughout a highly matrixed organization
• Experience as an authentic brand advocate, storyteller, curator and clear communicator
• Demonstrated success leading complex cross-functional initiatives
• Excellent leadership, communication, and collaboration skills
• Strong organization skills and attention to detail; ability to juggle multiple projects and meet strict/demanding deadlines
• Understands and lives the Red Bull culture and lifestyle
• Bachelor’s Degree required

Benefits:

• Travel 10-20%
• Permanent
• Benefits eligible

Salary:

• The base salary range for this position is $85,000 - 128,000 + cash incentives.