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AIA Malaysia

Senior Manager, Product, Pricing and Strategy Development

AIA Malaysia
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senior full-time Kuala Lumpur, MY

First indexed 4 Sept 2026

Description

This Senior Manager role leads product, pricing, and strategy development for AIA's digital insurance products in Malaysia.

The successful candidate will design and develop propositions and go-to-market strategies, including commercial proposals and negotiations for partnerships with digital platforms.

Key responsibilities:

  • Evaluate partner potential and assess customer and market size, customer profiling, proposition strategy, revenue potential, and other commercial factors.
  • Collaborate with the Partnership team to lead product strategy for preparing Request for Proposal (RFP) or Request for Information (RFI) for potential partners.
  • Develop and optimize the product portfolio with partners, regularly reviewing product performance metrics.
  • Develop go-to-market strategy with partners, including product portfolio and roadmap, detailed business plans, and operational structure and requirements.
  • Lead regular reviews of product performance, including sales target achievements, claims ratio, product penetration, and take-up rate.
  • Own the Digital Business product portfolio, ensuring viability and compliance with regulatory guidelines.
  • Lead the development of insurance products, overseeing product specifications design, development, and testing.
  • Lead pricing and re-pricing for insurance products, including preparing necessary documents for submission.
  • Oversee monitoring and continuous optimization of the Digital Business product portfolio post-launch.
  • Collaborate with the Analytics team to derive insights for improving product performance and customer experience.
  • Work closely with Marketing teams to craft promotions and campaigns that drive sales and improve overall product performance.
  • Support the channel head on annual strategy planning and budgeting process for Digital Business channel.

Minimum requirements:

  • 10+ years working experience in the insurance industry, especially in Product Development and/or GI Actuarial Pricing.
  • 5+ years of leadership experience leading a small/mid-size expert team of product development and pricing team.
  • Degree holder, preferably in Actuarial Science.
  • Deep understanding of local insurance regulatory environment.
  • Experience in the digital insurance space is preferred.
  • Strong analytical skills.
  • Reasonably understanding in insurance database, with hands-on working experience on statistical tools.
  • Results-oriented, with ability to build relationships in an international environment.