Head of Marketing APJ (Singapore based)

We are looking for a results-oriented and strategic Head of Marketing who loves driving revenue and digging into new Go-To-Market challenges.

You will lead the team of marketing professionals and create a plan of programs and regionalised campaigns targeting all segments in key geographies to fuel our APJ expansion.

As a seasoned growth marketer, you will thrive in a dynamic environment, collaborate across the APJ leadership team, and manage a team of 10+ spanning regional marketing, partner marketing, and customer growth.

Responsibilities:

• Drive APJ Marketing Strategy and Pipeline Generation: Define and own the comprehensive APJ demand marketing strategy, covering all segments from SMB to the region's largest accounts.
• Maximize Customer Growth: Define and execute the post-sales marketing strategy, focusing on increasing customer retention and adoption.
• Foster Executive Engagement & Regional Event Strategy: Own and execute the regional event strategy, including third-party events and hosted roadshows.
• Lead and Collaborate Across Functions: Lead a high-performing team, acting as the primary liaison between APJ marketing functions, regional managers, and field sales.
• Ensure Market and Message Alignment: Partner with sales and product marketing to shape the message, converting insights into campaign assets that speak directly to the APJ audience.
• Execute, Optimize, and Report: Discover and develop integrated marketing approaches that deliver disruptive growth.
• Team & Budget Management: Build, mentor, and scale a high-performing regional marketing team while overseeing budget allocation.
• Champion AI Transformation: Champion and operationalize the "Human + AI" mindset, focusing on system-level process design and workflow automation.

Qualifications:

• Demonstrated experience and success in B2B APJ marketing with knowledge of the broader GTM team.
• Strong leadership qualities, and demonstrated success of leading a high-performing team.
• Deep understanding of demand, inbound and account-based marketing strategies.
• Track record of campaign ownership and consistent success with a high return on investment.
• Experience in leveraging generative AI tools for marketing orchestration, workflow automation, and content velocity.
• Identity Experience a plus.
• Adept at collaborating with sales, product marketing, and cross-functional marketing teams.
• Highly self-motivated and organised.
• Excellent writing and presentation skills.
• Quantitative skills to make data-driven decisions and reporting.
• Degree qualified or equal experience.