HAL - Manager, Onboard Marketing

Holland America Line, a premium cruise brand, is seeking a Manager, Onboard Marketing to join its shipboard team.

In this role, you will be responsible for executing onboard marketing and communication strategies that enhance the guest journey and uphold brand standards.

Key Responsibilities

As the Manager, Onboard Marketing, you will:

• Lead Onboard Marketing Execution: Drive the implementation of marketing and communication strategies that elevate the guest experience and ensure brand consistency across all touchpoints.
• Oversee Guest Communications: Manage all guest-facing messaging, ensuring alignment with brand standards and regulatory requirements.
• Manage Digital & Print Channels: Oversee content across digital platforms, including onboard TV, signage, the Navigator app, and push notifications, as well as printed materials.
• Ensure Signage & Collateral Accuracy: Maintain the quality and brand compliance of all onboard signage and printed collateral.
• Support Voyage Planning: Input and validate voyage schedules and onboard events.
• Train and Guide Teams: Provide training on marketing tools and ensure compliance with communication standards.
• Execute Strategic Initiatives: Serve as the onboard lead for marketing, public relations, and partnership initiatives.
• Capture and Curate Content: Coordinate content capture for marketing and PR use.
• Engage with Guests: Represent the brand at select guest events and receptions.

Skills, Knowledge & Expertise

Qualifications & Experience:

• Bachelor’s degree in Marketing or a related field.
• 2+ years of experience in marketing, business management, or sales.

Knowledge, Skills & Abilities:

• Proficiency in Microsoft Office (PowerPoint, Word, Excel) and publishing tools such as Publisher or InDesign.
• Excellent written and verbal communication skills.
• Strong attention to detail and accuracy.

Benefits

Physical Demands:

• Bend, climb, and perform repetitive motions.
• Lift heavy items on a recurring basis.
• Work varied shifts, averaging up to 12 hours per day.

Travel Requirements:

• This is a shipboard position requiring travel by air to and from assigned vessels.