Head of Performance Marketing

At Neighbor, we're building the largest hyperlocal storage and parking marketplace in the world. We've raised over $75 million from top-tier investors including Andreessen Horowitz and the CEOs of DoorDash, StockX, and Uber. Our marketplace operates in all 50 states, and we're just getting started.

Neighbor is hiring a Head of Performance Marketing to own paid acquisition across our marketplace and scale revenue at efficient returns. This is a hands-on, player-coach role. You'll work directly with our VP of Marketing and lead a team of three paid performance leads (one each for item storage, vehicle, and supply) to execute, scale, and systematize paid growth.

Key Areas of Accountability

Performance Marketing & Media Buying

• Own paid acquisition performance end to end across renter and host demand, with direct accountability for ROAS and revenue growth
• Stay hands-on steering our accounts: architecture, audiences, bidding, budget pacing, and optimizations
• Set channel strategy across Meta, Google, and emerging paid platforms, scaling winners and cutting what isn't working quickly

Creative Strategy & Funnel Optimization

• Partner with our Creative team on a high-velocity testing pipeline, using performance data to define direct-response creative briefs and new personas and themes to test
• Partner with vertical product managers on landing page and conversion testing, while running your own paid-only tests
• Identify fatiguing ads and audiences early and keep a steady flow of fresh bets in market

Offline & Upper-Funnel Expansion

• Launch and scale CTV, remnant TV, direct mail, and other offline channels, working directly with media partners on planning and execution
• Build testing roadmaps for new channels and prove their impact through geo holdouts, on/off tests, and incrementality reads
• Partner with our Data team on media mix modeling and multi-touch attribution, and use the outputs to reallocate spend

Budgeting & Forecasting

• Own the paid P&L: set and manage budgets by channel and vertical in partnership with Finance
• Build performance forecasts, goals, and OKRs, and lead quarterly planning around seasonality so launches are ready before demand peaks
• Deliver clear performance reporting and budget recommendations to marketing and company leadership

Team & Cross-Functional Leadership

• Lead and coach three paid performance leads (item storage, vehicle, and supply), raising the bar on speed, rigor, and results
• Partner with Data on conversion tracking and dashboards so every paid channel is measured with confidence
• Partner with Lifecycle and Sales to turn host leads generated by paid into closed supply

Qualifications

• 5+ years of hands-on performance marketing experience at a high-growth direct-to-consumer brand or performance marketing agency
• Proven P&L impact: a track record of managing and scaling $5M+ annual paid media budgets with direct accountability for ROAS, CAC, and revenue targets
• Meta mastery: deep, hands-on Meta Ads expertise built through high-volume creative testing, plus strong Google Ads experience
• Analytical rigor: advanced proficiency in performance analysis, forecasting, attribution modeling, and testing
• Technical depth: experience with conversion tracking (pixel and Conversions API), CDP or CRM integrations, and landing page A/B testing
• Experience leading or mentoring paid media buyers
• A builder's bias: you'd rather run the test yourself quickly and get real feedback than write a deck about it. You move fast even with ambiguity

Nice to Haves

• Experience launching and measuring CTV, remnant or linear TV, audio, or other offline channels
• Hands-on experience with media mix modeling, geo-holdout, or matched-market tests
• A background in finance, economics, engineering, or another quantitative field
• Marketplace, two-sided, or local-services experience
• Startup experience

Benefits

• Stock options
• Medical, dental, and vision insurance
• Generous PTO
• 11 paid company holidays
• 401(k) plan
• Infant care leave
• On-site gym/showers open 24/7