Digital Sales Strategist

KGW-TV, part of TEGNA Inc., is seeking a Digital Sales Strategist to manage complex day-to-day responsibilities of assigned accounts and team members.

The Digital Sales Strategist plays a critical strategic role in ensuring campaign success through management and optimization of digital media campaigns.

Responsibilities:

• Develop digital solutions by leveraging ad-serving interfaces and other operational platforms
• Generate digital revenue with Account Executives and Digital Sales Manager
• Lead in retention, expansion, and development of new digital business
• Identify and quantify consumer audiences receptive to client advertising messages
• Identify revenue-generating opportunities by exposing gaps in current digital advertising campaigns
• Process digital sales orders efficiently
• Support campaign execution by trafficking creative and monitoring live campaigns
• Prepare ad hoc and month-end reports for all digital accounts
• Oversee development of digital creative materials
• Proactively monitor and analyze digital campaigns to retain and grow digital revenue
• Create case studies and communicate successful digital campaign results to the sales team

Requirements:

• 1-3 years of digital marketing sales support experience
• Expert knowledge of digital sales and marketing, including OTT and targeted display/video pre-roll
• Google AdWords and Interactive Advertising Bureau (IAB) certifications highly desirable
• Proficient in Microsoft Office programs and knowledge of Salesforce or other CRM software
• Strong presenter and communicator with internal and external customers and partners

Benefits:

• Comprehensive benefits package, including medical, dental, and vision coverage
• 401(k) program with company match
• Paid Time Off (PTO) and paid holidays
• Access to Teladoc and Spring Health services