Description
Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything , custom cards, unique apparel, everyday items, and so much more.
We're looking for a stellar Hardware focused Senior Global Product Manager to lead the development and launch of strategic new consumer electronics hardware products at Cricut.
As a Senior Global Product Manager, you'll:
- Manage the strategy and execution of new product innovation and renovation
- Create full product business plans, including product concept, positioning, forecasting, P&L management, etc.
- Conduct industry and competitive analyses to drive strategic product decisions
- Identify key research questions and assist in developing consumer learning plan
- Actively conduct research and share insights with the cross-functional team
- Define the consumer target, positioning, key benefits and features
- Develop product requirements and gain cross-functional alignment
- Work closely with ID, engineering, China team and QA on executing the product
- Lead Gate meetings associated with the product launch
- Track project timeline and ensure team is hitting key milestones
- Lead development of product packaging, partnering with Creative Team
- Partner with channel marketing to develop selling story for channel partners
- Partner with marketing to support successful product launch
- Managing ongoing business post launch, including tracking product performance
- Manage other existing products, including business reporting, forecasting, and on-going business needs
QUALIFICATIONS:
- Consumer Hardware Industry Focus: Prior experience managing consumer electronics products is required.
- Education & Experience: Master of Business Administration (MBA) strongly preferred, or a Bachelor’s degree accompanied by 7+ years of dedicated product marketing background.
- Global Strategic & Brand Management: Proven track record in global brand or product management, specifically in formulating launch strategies for new innovations and bringing them to fruition.
- Strategic Acumen: Skilled in creating robust product strategies from the ground up within fluid, non-traditional operational environments.
- Entrepreneurial Mindset: Highly adaptable and driven to succeed in high-tempo, startup-like settings with a hands-on, solution-oriented approach.
- Consumer Insights Expertise: Experience designing, running, and synthesizing both qualitative and quantitative research to extract actionable consumer trends.
- Curiosity & Execution: Naturally inquisitive with a strong desire to roll up your sleeves and directly contribute to project deliverables.
- Navigating Uncertainty: Comfortable operating in ambiguous situations and adept at resolving complex, open-ended challenges.
- Communication & Influence: Exceptional written, verbal, and presentation capabilities; able to craft concise, persuasive business narratives that align cross-functional stakeholders.
- Strategic & Tactical Range: Capable of steering high-level product vision while simultaneously managing granular details to guarantee seamless product launches.
- Collaborative Leadership: Ability to rally cross-functional partners and build strong working relationships while leading projects toward target outcomes.
- Analytical Decision-Making: Proficient in gathering and leveraging data to guide business strategies, balancing thorough analysis with swift execution.
ADDITIONAL INFORMATION: We’ve Got You Covered At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions.
One More Thing (It’s a Big One) This role is in-office FOUR days per week.