Senior Franchise Marketing Manager

Sandbox VR is looking for a Senior Franchise Marketing Manager to build and scale marketing systems for successful franchise launches. The ideal candidate will partner with franchisees to equip them with tools, training, and guidance for local awareness, demand generation, and early revenue acceleration.

Responsibilities:

• Develop, optimize, and scale a repeatable pre-opening marketing framework for 2-4 franchise launches per month.
• Create launch playbooks, timelines, checklists, reporting, budgets, and marketing resources for standardized openings.
• Partner with Creative, Brand, Growth, CRM, PR, and Operations to deliver localized marketing assets and launch support.
• Guide franchisees through local marketing strategies including community partnerships, PR, influencer outreach, paid media, social, CRM, grassroots marketing, and events.
• Coach franchise owners through launch milestones and provide strategic guidance for accountability and consistent execution.
• Build scalable training resources for franchisees to independently execute local marketing.
• Establish standardized hiring resources for franchisees to recruit local marketing support.
• Source and manage regional marketing vendors, PR agencies, and influencer partners.
• Measure launch performance and use insights to continuously improve future openings.

What Success Looks Like:

Within the first year, the successful candidate will:

• Build a repeatable launch marketing system adopted by franchisees.
• Improve pre-opening awareness, bookings, grand opening attendance, and first-month revenue.
• Strengthen collaboration across Marketing, Operations, and franchise partners.
• Expand the field marketing toolkit for future openings.

Requirements:

• 5+ years of experience in field, franchise, regional, retail, hospitality, restaurant, entertainment, or experiential marketing.
• Experience supporting new store openings or local market launches with measurable business results.
• Proven ability to influence franchisees or multi-unit business owners without direct authority.
• Strong project management skills for managing multiple launches simultaneously.
• Experience with local marketing channels including partnerships, PR, influencers, paid media, CRM, and grassroots marketing.
• Excellent communication, executive presence, and relationship-building skills.
• Willingness to travel frequently for new market launches.

Benefits:

• 4% 401k match
• Significant equity grants
• Robust medical benefits
• Full remote work from approved US states
• Monthly internet & phone stipend