Description
Focusrite Group in Education bridges the gap between the classroom and the professional audio industry.
The Education & B2B Marketing Coordinator's primary goals are successful implementation of EDU and B2B brand building/strengthening marketing campaigns and demand generation activities.
Key Role Responsibilities:
- Leading EDU and B2B Marketing Initiatives
- Support the Director of Marketing and Focusrite Group Professional team in establishing and evaluating an EDU marketing strategy and plan.
- Curate education market campaigns, tracked against set KPIs, on schedule and to budget, working with multiple marketing teams, local and global, across Focusrite Group Content Creation brands.
- Research and maintain annual EDU calendar for digital and in-person events.
- Coordinate exhibit plans for chosen events, with occasional participation where necessary.
- Plan, promote, produce and review Focusrite Group Education and B2B webinars.
- Review and negotiate education event sponsorships and donation requests.
- Project management, from conception to completion, of EDU and D2C Expert Guides and case studies.
- Research and book advertising placements to support marketing campaigns.
- Manage facilitation of Americas dealer/distributor education and integrator marketing communications and product messaging.
- With supervision from Director of Marketing, maintain the US EDU budget.
- Logistical and Event Operations
- Assist the Focusrite Group Professional team, in planning and execution of EDU and B2B events.
- Coordinate and book demo gear shipments.
- Process product seeding, and demo orders with full administrative follow-through in NetSuite.
You'll Thrive in This Role If You:
- Love bringing projects to life, from initial concept through to execution, measurement, and reporting.
- Are highly organized, with great attention to detail, and enjoy juggling multiple priorities, deadlines, and stakeholders without losing attention to detail.
- Enjoy working cross-functionally and building strong relationships with colleagues, partners, dealers, educators, and customers.
- Are equally comfortable working on creative marketing initiatives and handling operational logistics behind the scenes.
- Have a proactive mindset and naturally look for ways to improve processes, solve problems, and keep projects moving forward.
- Are data-informed and enjoy measuring success against goals, KPIs, and campaign objectives.
- Have an interest in education, audio technology, and music production.
- Thrive in a remote environment, communicating clearly, managing your time effectively, and staying accountable for results.
- Enjoy being part of a collaborative team where flexibility, initiative, and a positive attitude are highly valued.
What We're Looking For:
- Required: 2+ years in a marketing role, preferably in a campaign building team.
- Genuine excitement about building a career in education marketing.
- Proficiency in Microsoft Office, particularly Outlook, Word and Excel.
- Experience with NetSuite, Microsoft Teams.
- Exceptional organizational skills and meticulous attention to detail.
- Strong sense of personal accountability.
- Ability to manage high volumes of concurrent tasks without losing accuracy.
- Clear written and verbal communication skills.
- Some experience with on-brand, professionally voiced marketing copy writing.
- Self-starter with a positive, team-first attitude.
- Ability to adapt quickly and stay composed when priorities shift.
- Any background in event coordination, logistics, or a similarly process-driven role a plus.
Benefits:
- Comprehensive Benefits include health insurance covered by Focusrite Group at 100% for employees and 75% for dependents, dental and vision insurance, life insurance, short,and long-term disability, 401K with employer match, 28 days PTO, Employee Assistance Program, Group Bonus Scheme, and generous staff discounts on company products and merchandise.
This listing is enriched and indexed by YubHub. To apply, use the employer's original posting:
https://apply.workable.com/focusrite/j/51EE0DBAF5/