Head, Customer & Marketing Strategy

Prudential’s purpose is to be partners for every life and protectors for every future.

The Head, Customer & Marketing Strategy is responsible for defining and shaping the organisation’s marketing direction to support business growth, brand ambition, and customer strategy.

Key Responsibilities

• Team up with Customer division leadership team and People Manager’s to define and prioritize strategic business goals and achievement plans.
• Collaborate with senior leadership and teams in the development of the marketing strategy aligned to business and customer.
• Prepare quarterly business review, bi-annual business strategy exercise and Group-led business deep dive discussions.
• Prepare quarterly Board meeting materials for Customer Division.
• Translate enterprise and segment strategies into clear marketing focus areas, strategic themes and long-term direction.
• Identify growth opportunities across segments, propositions, channels, and customer lifecycles.
• Provide strategic guidance on portfolio priorities, trade-offs and sequencing of initiatives.
• Drive annual and multi-year marketing strategic planning, ensuring clarity of intent and alignment across teams.
• Develop integrated marketing roadmaps covering brand, customer engagement, propositions and channel strategies.
• Ensure strategic coherence across different marketing verticals.
• Support prioritisation discussions with leadership, balancing ambition, feasibility, and market dynamics.
• Synthesize research, data and trends into clear strategic implications for leadership decision-making.
• Monitor evolving customer needs, industry trends, and competitive movements to refine marketing direction.
• Partner with Customer Insights & Research and Customer Data Analytics teams to deepen customer understanding.
• Act as a trusted strategic advisor to the Chief Customer and Marketing Officer and senior leadership on marketing-related decisions.
• Challenge existing thinking constructively and elevate the strategic maturity of the Marketing function.
• Ensure marketing strategy supports and enhances customer experience and commercial objectives.
• Lead projects which are cross functional within Customer and Marketing functions.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Economics, or a related field.
• 12 or more years of experience in marketing strategy, commercial strategy, consulting, or related leadership roles.
• Good in understanding financial numbers
• Ability to predict future business growth trends
• Strong background in developing and influencing enterprise or marketing level strategies.
• Strong strategic and conceptual thinking with the ability to simplify complexity.
• Excellent stakeholder management and influencing skills at senior levels.
• Deep customer and market orientation.
• Comfortable operating in ambiguity and driving alignment across diverse teams.