Consumer Product Lead

We're looking for a Consumer Product Lead (Merchandise / Online Store Lead) to grow Duolingo's online store in Japan and build it into a meaningful part of how fans experience our brand.

You will own the P&L and day-to-day operations of Duolingo's online store in Japan, including assortment, site performance, supply chain, and fulfillment, with a high bar for efficiency and quality.

Responsibilities:

• Own the store as a startup within Japan's marketing org, growing it with an eye toward revenue, ROI, and commercial performance across traffic, conversion, AOV, repeat purchase, and sell-through
• Lead product planning, design direction, and production, from concept through launch, in partnership with Brand, Design, Social, and Operations
• Identify, select, and manage external partners (vendors, manufacturers, agencies) and own those stakeholder relationships end-to-end
• Build the Duolingo Store into an efficient, on-brand marketing channel that deepens fan engagement through product drops, storytelling, and localized execution
• Develop and execute pop-up experiences and help explore future retail store opportunities that bring Duolingo to life in Japan
• Build and test merchandising concepts, product drops, and launch formats in Japan first, with the goal of scaling the most successful ones globally over time

Requirements:

• 7+ years in e-commerce, merchandising, or consumer products leadership for a consumer-facing brand
• Experience building a merchandising or e-commerce function from 0 to 1, with hands-on ownership of a P&L and platforms such as Shopify
• An ability to think outside the box on merchandising and branding, balancing commercial performance with strong brand fit
• Experience leading cross-functional work across creative, marketing, operations, and external partners, with excellent execution skills in fast-moving environments
• Business-level English and Japanese, with strong communication skills across local and global teams