Description
The Creative Studio at SoFi is looking for a talented Senior Art Director to join its best-in-class in-house agency to create and deliver exceptional marketing and advertising materials.
Responsibilities:
- Own end-to-end concept and design for marketing projects across various digital mediums, including email design, in-app messages, social media posts, branding campaigns, lead gen campaigns, digital videos, and digital display banners.
- Create marketing materials for engaging, fast-growing products.
- Collaborate with copywriter partners on vision for individual briefs and larger campaign storytelling.
- Create consumer- and enterprise-facing work that is visually exciting, forward-thinking, and emotionally engaging.
- Help test, iterate, and optimize designs to consistently deliver and improve business results.
- Look for opportunities to use enterprise-approved AI tools for day-to-day creative workflow efficiencies.
- Work collaboratively with fellow members of the creative, web, and development teams, as well as cross-functional stakeholders.
- Champion the SoFi brand and user experience, and play a key role in shaping SoFi's brand narrative.
Requirements:
- A minimum of five years working as an art director at an ad agency, in-house creative department, or freelancing for major brands.
- A strong, well-rounded portfolio full of beautiful, effective work that shows advanced-level conceptual and craft skills.
- Ability to work independently in a fast-paced environment and iterate on different design options based on stakeholder and creative feedback.
- Ability to balance multiple projects with tight timelines while solving complex creative problems with little guidance.
- Experience working with data and testing design solutions.
- Comfortable collaborating with product marketers, product designers, brand strategists, and other cross-functional partners.
- Self-motivated and able to work independently while supporting the larger team.
- Excellent written and oral communication and presentation skills.
- Experience working in similar regulated industries, primarily FinTech and Insurance, is a plus.
Software:
- Advanced understanding of design tools including Adobe Creative Suite and Figma.
Nice to have:
- Experience with Adobe After Effects for simple motion graphics.
- Experience with Adobe Substance for 3D asset creation.
- Experience with a variety of Generative AI software.
Compensation and Benefits: The base pay range for this role is not specified. SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to various protected characteristics.