Regional Sales Manager

The Regional Sales Manager, Buying Groups (RSM) leads the development, execution, and growth of Red Bull's business strategy across assigned Buying Group partnerships, with a primary focus on Independent Buyer's Company (IBC).

The RSM builds strong, collaborative relationships with Buying Group leadership, local IBC field teams, convenience retail partners, internal cross-functional teams, and Distributor Partners (DPs).

Responsibilities:

• MANAGEMENT & DEVELOPMENT OF BUYING GROUP PARTNERSHIPS
• Builds strong relationships with Buying Group leadership, key decision makers, member operators, Distributor Partners, and internal cross-functional teams.
• Focuses on building strong, consistent relationships with local IBC field leadership teams.
• Develops customer-specific solutions that resonate with Buying Group needs.
• Secures local programming wins with IBC members and participating convenience customers.
• Identifies and secures store-level selling opportunities that drive incremental Red Bull visibility, distribution, display activity, and consumer engagement.

• DISTRIBUTION, PRICE, PROMOTION & MERCHANDISING EXECUTION
• Sells and executes distribution priorities across assigned Buying Group members.
• Communicates and sells Red Bull recommended price programs and suggested retail price guidance.

• BUYING GROUP PROGRAM GOVERNANCE & EXECUTION
• Manages the execution of Buying Group agreements, annual programming commitments, member incentive structures, and customer marketing deliverables.
• Closes gaps on compliance opportunities by partnering with IBC field leadership, DPs, and internal teams.
• Manages customer investment, incentive funding, T&E, and program spend to assigned budgets.

• BUSINESS ANALYSIS & INSIGHTS
• Analyzes sales, distribution, share, promotional results, member participation, and execution data to identify priorities, risks, and growth opportunities.
• Partners with Category Management, Finance, DPs, and internal account teams to evaluate ROI on programs, promotions, incentives, displays, and space agreements.
• Provides insights that influence promotion, price, distribution, merchandising, and member activation decisions.

• BUSINESS REVIEWS & RELATIONSHIP MANAGEMENT
• Conducts regular business reviews with internal and external stakeholders to evaluate performance, communicate priorities, review competitive activity, and align on future opportunities.
• Partners cross-functionally to resolve execution barriers, member questions, incentive discrepancies, or program concerns.

• COMMUNICATION & TEAMWORK
• Uses clear communication processes to keep DPs, DPMs, Region teams, and internal stakeholders informed of Buying Group programs, priorities, timelines, and execution expectations.
• Routinely engages with DPs to maintain strong relationships, reinforce execution priorities, and ensure open lines of communication.
• Supports Distributor Partner initiatives tied to IBC and other Buying Group priorities.
• Works closely with Category Management, Finance, Legal, Channel Strategy, Customer Marketing, and Sales teams to support program development, agreement execution, and performance tracking.

Requirements:

• Minimum 4 years Sales and Key Account experience with a strong track record of success, preferably in beverage, CPG, or FMCG industries or within a Direct Store Delivery (DSD) operation.
• Experience in chains across multiple channels (grocery and/or convenience preferred).
• Strong analytical skills and experience using internal and external data sources.
• Excellent communication and active listening skills.
• Strong negotiation skills.
• Innovative, solution-oriented mindset.
• Self-motivated and able to work independently.
• Must be proficient in Microsoft Excel and PowerPoint.

Benefits:

• Comprehensive Medical, Dental and Vision Plans.
• 401k Match.
• Family Leave.
• PTO & Paid Holiday Schedule.
• Pet, Legal, and Life Insurance.
• Tuition Reimbursement.