Game Designer I

Electronic Arts creates next-level entertainment experiences that inspire players and fans worldwide. We're looking for a Game Designer I to help create engaging content, live-service experiences, and challenge-driven gameplay for Covet Fashion.

Role Overview We're seeking a Game Designer I to own design initiatives, collaborate across disciplines, and contribute to the systems, content, and experiences that bring the game to life. This role is ideal for a designer with strong content design fundamentals and an appreciation for fashion, creativity, and player self-expression.

What You'll Do

• Own and deliver content, features, and live operations initiatives, proactively identifying risks and blockers.
• Design and deliver challenge content, event experiences, and thematic concepts that enhance player engagement and creative expression.
• Create challenge briefs, styling prompts, event themes, and player-facing content that inspire participation.
• Partner with design leads to ensure content aligns with the overall game vision, player needs, and business goals.
• Write clear and engaging challenge descriptions, event copy, and supporting content.
• Build, tune, and implement content using internal tools, game data systems, and live operations workflows.
• Collaborate closely with engineering, art, product, QA, and Live Ops teams throughout development.
• Support recurring live-service content including Event Series, Mini-Sets, Fashion Pass initiatives, seasonal campaigns, and other engagement programs.
• Break down ideas into actionable tasks and maintain comprehensive design documentation.
• Research fashion trends, player motivations, lifestyle trends, and competitive products to inform content and feature development.

What You Bring

• 3+ years of game design experience.
• Experience working on mobile free-to-play games from concept through live service.
• Experience designing content, events, challenges, quests, missions, or player-facing experiences.
• Strong understanding of player motivation, progression systems, engagement loops, and live-service content.
• Strong writing and communication skills with the ability to create clear and compelling player-facing content.
• Experience collaborating across design, art, engineering, production, and product teams.
• Familiarity with game data systems, live operations processes, and design-to-engineering workflows.
• Understanding of player psychology, pacing, game balance, retention drivers, and live-service content expectations.
• Interest in fashion, lifestyle, creativity, customization, or self-expression driven experiences.
• Ability to translate themes and player motivations into engaging gameplay content and experiences.

Nice to Have

• Experience working on fashion, lifestyle, dress-up, customization, simulation, social, or creative expression games.
• Understanding of fashion trends, styling, luxury brands, or the fashion industry.
• Background in fashion design, fashion merchandising, fashion communication, or related disciplines.
• Experience creating thematic or narrative-driven content for live-service games.