Sales Planner

Premion, a division of TEGNA, is seeking a strategic and agile Sales Planner to join its high-performing Sales Planning team. The role involves crafting compelling media plans, proposals, and pricing strategies across brand awareness and performance-driven campaigns. The ideal candidate will have a strong understanding of digital media buying dynamics, including DSP-based campaign planning.

Responsibilities:

• Develop strategic, customized omnichannel media plans across CTV/OTT, OLV, Display, Audio, Native, and more
• Manage the pre-sales workflow from intake to proposal, ensuring alignment with client KPIs, inventory availability, platform targeting, and pricing thresholds
• Serve as a go-to expert on DSP product offerings, especially within the DSP platform
• Provide recommendations to Sales based on reach & SOV goals, historical performance, and pacing benchmarks
• Maintain fluency in performance-based and impression-based planning models to meet client conversion, engagement, or awareness KPIs
• Collaborate with Ad Ops and Planning Leadership on inventory forecasting and budget allocation strategies
• Ensure media plans reflect accurate pricing, delivery forecasts, and data fees when target audience is layered in
• Support audience-first storytelling by translating RFP requests into targeted media strategies
• Identify inefficiencies and contribute to continuous improvement across planning systems, workflows, and tools
• Periodically assist in user testing, platform rollout support, and internal education efforts for new planning tech and features

Requirements:

• Bachelor's degree in Marketing, Business, Media, or a related field
• 3+ years of experience in pre-sales, digital media planning, DSP buying, or account management
• Strong understanding of DSP/SSP ecosystems, digital audience targeting strategies, and omnichannel buying models
• Familiarity with media planning tools, inventory forecasting logic, and proposal software
• Advanced Excel, PowerPoint, and Salesforce skills required; experience with CRM-integrated planning tools preferred
• Detail-oriented with exceptional communication, time management, and stakeholder management skills
• High adaptability in fast-paced, evolving digital environments

Benefits:

• Comprehensive benefits package, including medical, dental, and vision coverage
• 401(k) program with company match
• Paid Time Off (PTO) and paid holidays
• Access to Teladoc and Spring Health services