Regional Marketing Manager - EMEA

The Regional Marketing Manager, EMEA, serves as the voice of marketing in the EMEA region.

You will partner closely with regional sales teams, execute localized activation plans and events, tailor content for regional relevance and feed key market and competitive insights back into the business.

While the global marketing team builds campaigns, content, branding and paid programs, this role is all about accountability, orchestration, regional execution and local impact.

You will own the regional marketing budget, track performance, optimize local programs and build strong alignment with the EMEA sales organization.

Responsibilities:

• Translate global marketing campaigns into regionally relevant programmes by localising content, adapting messaging for market or regulatory differences and running regional activations.
• Plan, execute and own all regional marketing activities including local face-to-face events, sponsorships of industry conferences, regional webinars, co-marketing partnerships and third-party events.
• Own and manage the EMEA marketing budget by estimating costs, managing spend, tracking ROI and performance, reporting results and recommending ongoing optimizations.
• Act as the key liaison between the global marketing team and the EMEA sales organisation to ensure sales understand target markets, personas and campaign materials.
• Monitor the regional competitive landscape and market trends to identify emerging opportunities, local nuances, and regulatory changes, feeding actionable insights back into the global marketing team.
• Build and execute regional marketing plans aligned with global strategy by setting regional goals, defining timelines and metrics and adjusting based on local market conditions and performance.
• Manage regional vendors, partners and agencies by coordinating logistics for events, negotiating sponsorship deals, overseeing execution and managing translation and localisation services.
• Ensure brand consistency and governance across all regional initiatives by aligning every activity with global brand guidelines, messaging and marketing frameworks.
• Track, measure and communicate performance of all regional marketing initiatives by reporting on pipeline contribution, event ROI, marketing-influenced leads and other key metrics.
• Develop and strengthen regional relationships and partnerships by identifying opportunities for co-marketing with local ecosystems.

Requirements:

• Minimum of three years of B2B SaaS marketing experience in a fast-growing scale-up environment.
• Experience working in EMEA markets including event planning, execution, sponsorships, localization and translation of marketing content.
• Experience in B2B SaaS event marketing, both owned events and third-party industry events.
• Proven ability to collaborate with global marketing and regional sales teams.
• Excellent written and verbal communication skills.
• Metrics-driven mindset with ability to track budget, measure campaign performance and provide insights and optimization recommendations.
• Experience managing external agencies, venues and partners.
• Self-starter, collaborative team player, comfortable as the regional marketing owner and regional go-to person for marketing.
• Professional proficiency in English.

Benefits:

• Equity participation
• Unlimited Time Off Policy
• Hybrid approach with two days in the office per week
• Opportunities for collaboration and career development
• Annual learning budget
• Home office budget
• Enhanced parental leave and childcare benefits
• Life insurance and medical coverage through BUPA
• Pension contribution through The People's Pension