Description
Working at Target means helping all families discover the joy of everyday life. The Digital Marketing Strategy & Operations team is responsible for creating and implementing digital strategies that enrich the online experience for guests. As Director, Digital Marketing Strategy & Operations – Site Merchandising, you will set the direction for a strong digital operations Centre of Excellence (COE) that improves guest experience at scale.
Core Responsibilities:
- Partner across Global leadership team to set the vision and operating principles for the digital operations COE, ensuring the work is simple, scalable and focused on guest experience outcomes.
- Build the COE model across Digital Operations, Product Content, Digital Marketing Strategy, Project Management and QA, with clear standards, intake, prioritization, SLAs, decision rights and escalation paths.
- Use operating measures such as speed-to-site, content readiness, campaign readiness, quality, defects and capacity to guide trade-offs and leadership decisions.
- Create leadership routines that give teams visibility to priorities, risks, ownership, launch readiness and opportunities to improve guest experience.
- Own the COE transformation roadmap, using standardization, automation, tooling and process redesign to improve speed, quality, consistency and scale across operations, QA and content workflows.
Guest Experience, Digital Marketing & Content Strategy
- Translate key events, promotions, category priorities and guest signals into clear actions across marketing placements, product content, purchasability and post-launch improvements.
- Use guest experience inputs , including behavioral data, OSAT, Contacts CPO, returns, guest reviews and post-purchase signals , to identify friction, prioritize fixes and improve product and site experiences.
- Strengthen Product Content as a strategic Site Merchandising capability, improving PDP completeness, item readiness, attribution, taxonomy, imagery, copy and decision-useful information for guests.
Team Development & Leadership
- Lead through capability leaders, building a connected team that can make clear decisions, solve problems quickly and improve guest outcomes.
- Set clear expectations, coaching routines and growth opportunities that help leaders build strong operating judgment, guest focus and cross-functional influence.
- Build a COE culture focused on ownership, simple ways of working, continuous improvement and accountability for better guest experience outcomes.
Cross-Functional & Global Engagement
- Align Item, Product, UX, T+, Marketing, Merchandising Operations and TII teams on the priorities and decisions needed to scale digital work and improve guest experience.
- Serve as a senior connection point between Bangalore and the U.S. Site Experience leadership, ensuring priorities, risks, escalations and decisions are clear and connected.
- Remove systemic barriers by securing partner commitments, clarifying ownership and keeping teams focused on speed, quality and scale to elevate guest experience.
Requirements:
- 12+ years of experience in digital retail, e-commerce, site merchandising or digital operations, with experience building scalable operating models or Centres of Excellence.
- 8+ years of people leadership experience, including leading through managers, developing leaders and building strong team capability.
- Strong understanding of digital experience operations, product content, digital marketing execution, QA, launch readiness and performance measures that improve guest experience.