Head of Field Sales

The Head of Field Sales owns the Art of Musketeering philosophy and craft for Red Bull North America On Premise. This role involves setting the strategy, standards, and operational effectiveness for a national field sales organization spanning five regions.

Responsibilities:

• Develop and execute comprehensive field sales strategies aligned with company objectives.
• Drive the systematic transfer of successful practices across regions.
• Own the annual field sales business plan, setting KPIs, focus areas, and recognition platforms.
• Develop tools and resources to ensure strong ROI on regional field sales budgets.
• Drive consistent national communication and remove roadblocks between plan and execution.
• Own national territory design to maximize high-opportunity outlets.
• Set and hold the national standard for in-outlet brand leadership.
• Serve as senior approval authority for major partnership agreements.

• Foster strong collaboration with Global On Premise leadership and other functions.
• Partner with Key Accounts leadership on national strategy implementation.
• Drive strong collaboration with Finance, Distribution, Marketing, Business Insights, and SVP RGMs.

• Own the national field sales talent pipeline, development, and succession plans.
• Build programs to ensure ready-now talent at every field sales level.
• Lead and develop Directors of Field Sales and oversee the Sr Manager, Training.

• Coach the five Vice Presidents, Region as field sales leaders.

Requirements:

• 12+ years of sales leadership experience in beverage or consumer goods.
• Proven track record leading a large-scale field sales organization.
• Hands-on experience building outlet-level execution standards and route-to-market models.
• Demonstrated success coaching and developing senior leaders.
• Experience owning national sales strategy and annual business planning.
• Strong commercial and financial acumen.
• Track record building talent programs.
• Experience navigating complex cross-functional environments.

Benefits:

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement