Channel Proposition, Specialist (Assistant Manager)

At AIA, we've started an exciting movement to create a healthier, more sustainable future for everyone. As part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement.

About the Role

Customer Centricity - This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions.

Roles and Responsibilities:

• Proposition Strategy & Development: Define and evolve segment strategies and customer proposition across channels to drive business goals. Translate customer needs, market trends, and business strategy into viable insurance offerings.
• Customer & Market Insights: Analyse customer behaviour, needs, and pain using internal and external research and data analytics. Monitor market trends, digital innovations, and competitor offerings.
• Proposition Delivery & Execution: Act as SME, manage proposition launch plans, and collaborate with distribution channels to drive business growth.
• Performance Management: Monitor key metrics, identify improvement opportunities, and implement optimisation marketing strategies.

Minimum Job Requirements:

• University graduate with a minimum of 5 years of work experience in bancassurance/insurance industry
• Mature, creative, and business-minded with excellent marketing skills
• Strong project management and financial analytical skills, with excellent communication and relationship-building capabilities
• Good timeline management skill
• Strong communication and writing skills in both Chinese and English
• Ability to handle multi-tasks in a fast-paced work environment and prioritise work assignments
• Insurance product knowledge would be an advantage