Description
Okta is looking for a Field Marketing Specialist to join their Demand Generation team. The successful candidate will play a critical role in driving integrated demand generation, account engagement, and pipeline acceleration across Okta's highest-value account segments.
The Field Marketing Specialist will support both the Strategic Accounts Marketing team and the Key Accounts Marketing team by executing a multi-channel integrated framework that moves target accounts through the buyer journey.
Key responsibilities include:
- Supporting campaign and program builds, including setup, asset coordination, and logistics for field marketing events
- Optimizing multi-channel nurtures and customer journeys
- Maintaining visibility and alignment across team initiatives
- Serving as a key data and operational problem solver
- Managing comprehensive event logistics and vendor relations
- Leveraging AI tools and automated workflows to streamline daily operations
- Collaborating cross-functionally with Regional Marketing Managers, Sales, SDRs, Campaigns, Strategic Events, and Product Marketing
- Leading field sales communication efforts through weekly strategic field marketing newsletters and campaign alerts
- Overseeing campaign enablement and lead management
- Developing and standardizing actionable reporting frameworks
The ideal candidate will have 2+ years of professional B2B tech marketing experience, a Bachelor's Degree in Marketing, Communications, or Business, and experience with marketing and sales technology, including CRM and Marketing Automation platforms.
Okta offers a competitive salary range of $80,000-$110,000 USD for candidates located in California, Colorado, Illinois, New York, and Washington, and $69,000-$94,600 CAD for candidates located in Canada. The company also offers equity, bonus, and benefits, including health, dental, and vision insurance, 401(k), flexible spending account, and paid leave.