Field Marketing Specialist

We are seeking a Field Marketing Specialist to work closely with the Head of Japan Field Marketing to lead and execute strategic programs with cross-functional teams to build the overall pipeline in Japan.

The ideal candidate will have experience in marketing activities driving demand generation, event planning to execution, and campaign management, within B2B or B2C marketing.

Responsibilities:

• Collaborate with the Field Marketing Team and Partner Marketing Team to independently lead and execute various events, programs, and campaigns to support Okta's achievement of sales targets.
• Plan and execute the management of materials for campaigns, programs, and events, exhibit materials, local and online events, and sales/field events, in coordination with the Head of Japan Field Marketing.
• Execute event strategies and plans, and project manage the overall logistics of participating events, on-site execution, and post-event results analysis.
• Collaborate with various vendor teams to drive the planning and execution of projects and events.
• Communicate with teams such as Sales, SE (Solutions Engineers), Inside Sales, and, if necessary, the APJ Marketing team, functioning as a primary liaison.
• Increase brand awareness and generate demand using a wide variety of marketing methods in Japan, including account-targeted programs, trade shows, conferences, events, campaigns, direct mail, and webinars.
• Effectively collaborate cross-functionally to define, project manage, and execute event program goals, messaging, tactics, audience generation email campaigns, speaker plans, collateral creation, post-event lead processing and follow-up, and all other general logistics.
• Measure and analyze the results of marketing activities and the health of the pipeline.

Requirements:

• Experience in marketing activities driving demand generation, event planning to execution, and campaign management, within B2B or B2C marketing.
• An expert in multi-tasking, prioritization, and schedule management, with consistent proven results and experience in complex event programs involving partners, multiple product lines, and diverse cross-functional teams within the organisation.
• Ability to effectively plan, execute, and report on marketing programs in collaboration with internal and external partners and cross-functional teams.
• Project management experience including budget management for various programs, venue selection, vendor sourcing and management, project planning, event flow management, promotion and registration, content development, and on-site management.
• Native level Japanese and excellent communication skills in English (both written and verbal).
• Highly motivated, proactive, and self-starting individual.
• Ability to work in a fast-paced, team-oriented environment.
• Ability to maintain excellent time management.

Nice to have:

• Excellent presentation skills and confidence in communicating with various stakeholders in Japanese.
• Experience with sales and marketing tools such as Google Cloud (GCP), Salesforce, Marketo, Tableau, and Asana.
• Marketing experience in B2B SaaS (enterprise cloud services) or marketing technology software companies.
• Experience utilizing AI tools for data analysis or marketing activities.