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GitLab

Lead Customer Advocacy Manager, APJ

GitLab
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remote senior full-time Remote, Australia; Remote, Singapore

First indexed 16 Oct 2026

Description

GitLab is seeking a Lead Customer Advocacy Manager for the Asia Pacific and Japan (APJ) region. The successful candidate will celebrate GitLab's customers and spotlight their achievements, turning them into visible, influential champions.

The role involves identifying and activating advocates and their stories to showcase customer outcomes, supporting pipeline and revenue goals, and deepening trust in GitLab across APJ. The ideal candidate will have experience building or delivering customer advocacy, customer marketing, or related customer story programs in enterprise technology or SaaS.

Key responsibilities include:

  • Owning the APJ customer story, reference and proof library, and associated pipeline
  • Building and nurturing relationships with customer advocates
  • Managing the customer advocacy lifecycle
  • Bringing the voice of the customer into GitLab's narratives, campaigns, and go-to-market plans
  • Partnering with regional and global sales, marketing, customer success, and product teams to align advocacy initiatives with priorities
  • Defining and tracking program measures
  • Adapting engagement and storytelling approaches to APJ's varied markets and customer contexts

The candidate should have a strong history of creating impactful customer stories and proof, and an advanced understanding of the customer reference lifecycle. They should also have experience coordinating across multiple markets, with an understanding of the considerations involved in serving APJ customers.

GitLab offers various benefits, including flexible paid time off, team member resource groups, equity compensation, and a growth and development fund.

This listing is enriched and indexed by YubHub. To apply, use the employer's original posting: https://job-boards.greenhouse.io/gitlab/jobs/8891827002