Product Marketing Manager, Platform

We're looking for a Product Marketing Manager to join the Claude Platform Product Marketing team. You'll drive go-to-market for launches across the platform, from new API features and developer tools to the capabilities that ship with new models.

Responsibilities

• Lead end-to-end go-to-market planning and execution for new platform products, features, and capabilities
• Develop compelling product messaging, positioning, and value propositions aligned with technical audience needs
• Drive product launches that generate market momentum, from flagship releases to incremental feature updates
• Design and implement developer marketing campaigns to drive API adoption and platform usage
• Support sales enablement initiatives that equip our teams to win: battlecards, pitch materials, customer stories, and objection handling
• Partner with Product to shape roadmap priorities based on competitive intel, customer research, and field feedback
• Work closely with Developer Relations, Comms, Creative, Marketing, and Sales to effectively bring new products to market

Minimum requirements

• Proven track record of developing and executing go-to-market strategies for API products or developer tools, including successful product launches
• Strong technical background with the ability to understand and communicate complex AI features to both technical and non-technical audiences
• Excel at cross-functional collaboration, particularly in aligning Product, Sales, and Marketing strategies
• Possess strong storytelling skills with a demonstrated ability to create diverse marketing content
• Exceptional writing skills with a demonstrated ability to adapt tone, style, and complexity for diverse audiences and formats

Preferred requirements

• 10+ years of product marketing experience and at least 5 years focused on developer platforms, APIs, or technical products
• Experience in highly competitive markets requiring sharp differentiation
• Background in marketing AI/ML products or developer tools to enterprise buyers
• Experience working closely with Sales teams on strategic, technical deals

The annual compensation range for this role is $320,000 - $320,000 USD.

Logistics

• Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
• Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
• Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
• Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time.

Benefits

• Competitive compensation and benefits
• Optional equity donation matching
• Generous vacation and parental leave
• Flexible working hours
• Lovely office space