US Retail Popup & Training Manager

Ferrari Lifestyle is seeking an experienced US Retail Popup & Training Manager to lead the planning and execution of world-class Pop Up activations that elevate the brand, deepen client engagement, and drive commercial success.

As a Retail Popup & Training Manager, you will coordinate Ferrari Lifestyle pop-up activations across the United States, overseeing planning, execution, and day-to-day operations. You will act as the on-site Store Manager during activations, ensuring an exceptional client experience, managing client relationships, and driving commercial performance.

Key responsibilities:

• Lead the planning, coordination, and execution of Ferrari pop-up stores and experiential activations
• Act as the on-site Store Manager during pop-up activations, overseeing daily operations, team management, client engagement, sales performance, inventory control, visual merchandising, and adherence to Ferrari brand standards
• Drive commercial results through pop-up activations, leveraging events and experiential programs to support revenue growth, client acquisition, CRM development, client retention, and overall retail performance
• Develop and implement innovative Ferrari experiences and strategic partnerships that enhance brand visibility, strengthen client loyalty, and expand Ferrari Lifestyle's presence within luxury and lifestyle communities
• Manage all operational and logistical aspects of activations, including budgets, vendor relationships, contract negotiations, venue management, staffing, travel arrangements, hospitality services, production, and compliance with company policies and safety standards
• Build and nurture relationships with VIP clients, luxury partners, influencers, and key stakeholders, ensuring every interaction reflects Ferrari's luxury service philosophy and supports long-term business growth
• Monitor and evaluate activation performance through key metrics, including attendance, CRM engagement, client acquisition, sales conversion, revenue impact, and return on investment
• Partner with the Global Retail Training Manager and Headquarters teams to coordinate and deliver local training initiatives, supporting product knowledge, clienteling excellence, luxury selling techniques, onboarding, and service standards across the retail network
• Provide coaching and field support to retail teams, conducting store visits, reinforcing training programs, identifying development opportunities, and fostering a culture of continuous learning and brand excellence

Requirements:

• Bachelor's degree in Marketing, Event Marketing, Hospitality, Business Communications, or related field preferred
• Minimum 5 years experience in luxury retail, fashion, hospitality, or experiential event management
• Experience planning luxury events, VIP experiences, retail activations, or brand experiences
• Experience managing multiple events simultaneously across multiple locations
• Experience working with international luxury brands is highly preferred
• Exceptional project management and organizational skills
• Outstanding verbal and written communication skills
• Ability to build relationships with executive stakeholders, VIP clients, vendors, and cross-functional teams
• Strong leadership skills with the ability to influence without direct authority
• Excellent problem-solving abilities and composure in fast-paced environments
• High attention to detail and commitment to delivering flawless luxury experiences
• Proficiency in Microsoft Office, event management platforms, CRM systems, and project management tools
• Willingness to travel extensively throughout the assigned region, including evenings and weekends as required
• Passion for luxury fashion, hospitality, automotive culture, and experiential brand marketing