Lead Industry Manager (Scaled)

At Pinterest, we're on a mission to bring everyone the inspiration to create a life they love.

We are looking for a Lead Industry Manager in our Singapore-based Greater China Export Sales Team.

Responsibilities:

• Lead and grow the scaled segment to deliver against quarterly revenue, retention, and advertiser growth targets for Greater China Region (GCR).
• Own the scaled coverage model for scaled business (SMB),define segmentation, service levels, account assignment, capacity planning, and operating cadence to maximize ROI and consistent execution at scale.
• Serve as one of the primary senior point of contacts for key GCR agencies and channel partners supporting Scaled business; build and deepen executive relationships, align on joint business plans, and co-drive partner accountability to performance.
• Develop and deploy acquisition, activation, and retention strategies/programs for Scaled business (e.g., onboarding motions, always-on optimization frameworks, reactivation plays, seasonal packages) that measurably improve spend, repeat rates, and LTV.
• Implement scalable processes, playbooks, and automation (tooling, standardized outreach, learning agendas, QA, escalation paths) that enable efficient execution across large account volumes without sacrificing quality.
• Achieve targets through rigorous planning and analytics,set goals and KPIs by segment, analyze cohort and funnel performance, identify growth constraints, and translate insights into prioritized actions and resource tradeoffs.
• Own forecasting, pipeline hygiene, and performance management,weekly/monthly/quarterly reviews, risk/opportunity management, and clear intervention plans to close gaps.
• Communicate progress and insights clearly across time zones to regional and global stakeholders; provide structured updates on program performance, partner health, and key business decisions.
• Work cross-functionally and cross-regionally with Sales Ops, Product, Marketing, Measurement, Policy, and Support to improve the Scaled business advertiser experience and remove scale blockers (billing, measurement, onboarding, creative, etc.).
• Plan and participate in local marketing and partner events to drive demand generation for Scaled business and represent Pinterest’s value proposition in-market.
• Motivate, coach, and develop sales talent in partnership with the vendor, building a culture of accountability, operational excellence, and continuous improvement; ensure role clarity, ramp plans, and performance standards are consistently applied.
• Clearly communicate complex AI-generated data and performance insights, transforming them into compelling narratives and actionable strategies for clients.
• Stay ahead of emerging AI and digital marketing trends, advocating for the adoption of new AI tools and practices to drive ongoing client success.

Requirements:

• 8+ years of professional experience in digital media sales, online advertising, or sales leadership, preferably in driving scaled/long tail business segments.
• Well-acquainted with the export advertising business of the Greater China market; experienced in working with sales partners in the Greater China area.
• A data-driven leader with the ability to lead teams against aggressive goals.
• Demonstrated track record of leading and inspiring others.
• Experience in process management, operations management, and understanding how to grow and scale businesses.
• Ability to extract insights from data to inform strategic decisions and translate them into action plans.
• Comfortable working in a dynamic and rapidly changing environment.
• Business proficiency in Mandarin and English is a must for business purpose.
• Experience working with Agencies/Resellers is a plus.
• Fluent in Salesforce, Tableau, Excel, and other sales productivity software.
• Talent for translating complex AI-generated data into clear, actionable, and compelling narratives and recommendations tailored for clients.
• Enthusiasm for keeping up with the latest AI and digital marketing trends, with a proactive approach to recommending and implementing innovative AI solutions for ongoing client impact.
• Comfortable with 30% of travel time.
• BA/BS degree required