Experience Design Director - EA Sports Network

The Experience Design Lead (Creative Director) is the vision-holder for how fans interact with the future of EA SPORTS, reporting to the Sr. Director of EA SPORTS Network.

Job Summary

The Experience Design Director will define the design principles, reusable experience systems, and connected fan journeys that weave individual games into a cohesive, immersive EA SPORTS ecosystem.

Responsibilities

Experience Strategy

• Define the long-term, multi-platform vision for a connected EA SPORTS experiences, spanning console, mobile, web, and companion applications.
• Translate strategic growth objectives into high-caliber consumer experience principles that put the fan journey at the center.
• Author and drive long-term experience design roadmaps that anticipate and support future portfolio growth and platform capabilities.

Connected Fan Experiences

• Map and refine end-to-end fan journeys that connect multiple EA SPORTS experiences, standardizing how identity, personalization, recognition, commerce, and community are experienced.
• Establish, govern, and continuously evolve scalable design systems, UI/UX toolkits, and reusable interaction models across the portfolio.
• Balance the need for network-wide experience consistency with the unique, highly branded visual identity of individual sports franchises.

Cross-Functional Leadership

• Partner directly with the Sr. Director of Product Management and Technical Director to build a user-centered development lifecycle where design, technology, and business goals align.
• Lead collaborative experience workshops and build alignment around shared consumer experiences across different team boundaries.
• Guide design direction and build consensus across disparate teams, studios, and brand partners through collaboration rather than direct authority.

Experience Innovation & Data Informed Design

• Explore and prototype next-generation interaction models, including AI-enabled personalization, spatial design, and real-time sports feed integrations.
• Leverage user research, player data, and run experience design workflows to continuously iterate and elevate experiences.

Qualifications

• 10+ years of experience leading UX, Product Design, Experience Design, or Creative Direction for world-class, large-scale digital consumer ecosystems or entertainment products.
• A strong portfolio demonstrating the creation of unified, multi-platform design systems and seamless consumer journeys across web, mobile, and console.
• Experience leveraging AI in prototyping and creative or design concepting.
• Proven ability to balance high-level creative strategy with operational execution and governance.
• Mastery of Figma, Adobe Creative Suite, advanced prototyping tools, and modern collaborative design workflows.
• Exceptional executive storytelling, visual communication, and presentation skills, with a track record of building alignment through influence.

Benefits

Electronic Arts offers comprehensive benefits, including medical insurance, mental health support, retirement savings, paid time off, family leave, free games, and more.

Equality Statement

Electronic Arts is an equal opportunities employer and welcomes applications from diverse candidates.