Description
We are seeking a Marketing Decision Scientist to drive marketing measurement and media effectiveness through incrementality testing, causal inference, and advanced analytics.
This role will partner with cross-functional stakeholders to deliver actionable insights that optimize media investments and improve business outcomes.
The Media Measurement & Analytics team supports the media teams in executing and optimizing media budgets by providing analytical rigor to investment decisions.
Responsibilities:
- Planning and implementing incrementality tests
- Developing other forms of marketing measurement to provide a full picture of marketing effectiveness
- Communicating results to leadership and stakeholders
Requirements:
- Experience applying causal inference tools (Difference-in-Differences, synthetic controls, propensity score matching) to real-life problems
- Experience with experimental design and incrementality testing
- At least 3 years of experience in Analytics and/or Data Science
- Experience working with large and complex datasets
- Working knowledge of R or Python, SQL, and Power BI
- Bachelor's degree in a technical field
- Fluency in English
Benefits:
- Competitive salary and performance-based bonuses
- Comprehensive benefits package
- Career development and training opportunities
- Flexible work arrangements (remote)
- Dynamic and inclusive work culture within a globally renowned group
- Private Health and Dental Insurance
- Pension Plan
- Meals tickets
- Life Insurance