GTM Senior Product Marketing Manager, Agentforce

We are looking for a GTM Senior Product Marketing Manager, Agentforce to help execute and scale the go-to-market strategy for Salesforce's rapidly expanding Agentforce portfolio.

In this role, you'll bring the power of an enterprise-grade AI agent platform to life through hands-on enablement programs, launch execution, and cross-functional collaboration with Product, Core PMM, and Sales teams.

Responsibilities:

• Go-to-Market Execution: Serve as the Agentforce GTM expert across product, marketing, sales, pricing/packaging, and operations , translating innovation into clear, actionable programs that drive adoption and revenue growth.
• Consumption Model Enablement: Understand and communicate the Agentforce consumption model, helping sellers and customers navigate pricing, value realization, and Flex Credit opportunities.
• Sales Plays: Create, launch, and manage quarterly sales plays aligned to product priorities, market opportunities, and field needs , driving measurable pipeline growth.
• AI Agent-Driven Enablement & Slackbot Skill Building: Design and build AI-powered enablement tools , including custom Slackbot skills and agent workflows , that turn manual, multi-source seller research into instant, accurate, actionable guidance.
• Adoption Acceleration: Own, partner, and drive adoption of Agentforce across the field , building programs and feedback loops that identify adoption blockers, track funnel/usage metrics, and turn insight into targeted enablement sales plays.
• Cross-Functional Collaboration: Partner across Corporate Strategy, Core Product Marketing, Product Management, Product Enablement, Sales Program Management, Strategic Events, and cross-cloud GTM teams to ensure alignment and flawless execution.
• Product Expertise: Maintain a grasp of the Agentforce product, understanding its architecture, capabilities, and roadmap to inform enablement and messaging.
• Presentation Delivery: Build and deliver high-impact presentations and demos for internal enablement sessions.
• Enablement Programs: Design and deliver compelling enablement programs and content that empower technical and non-technical sellers alike.
• Field Readiness: Partner with global go-to-market and distribution leaders to drive adoption, readiness, and pipeline acceleration across all selling teams.
• Content Development: Develop and maintain repeatable GTM assets , including sales plays, messaging frameworks, competitive content, and demo libraries , aligned to launch and campaign rhythms.
• Sales Communications: Communicate sales updates, ensuring consistent storytelling and alignment across global teams and product pillars.
• Cross-Cloud Alignment: Act as the Agentforce subject matter expert across Salesforce clouds to ensure unified value messaging and solution positioning.
• Pace and Adaptability: Thrive in a fast-paced, dynamic environment and remain comfortable with ambiguity, adapting quickly while maintaining clarity, precision, and executional excellence.

Required Skills & Experience:

• Experience: 7+ years in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles within B2B SaaS or enterprise technology.
• Product Knowledge: Deep understanding of Salesforce AI, Agentforce, or comparable enterprise AI and automation platforms.
• Technical Fluency: Strong grasp of Agentforce product fundamentals, with the ability to translate technical capabilities into clear business value.
• Collaboration: Proven ability to partner closely with Core Product Marketers, Product Managers, and cross-functional stakeholders to align launches, messaging, and roadmap priorities.
• Sales Partnership: Demonstrated experience working directly with Sales Leadership, Account Executives, and Sales Programs to translate GTM strategy into field-ready execution.
• Enablement Expertise: Success in developing sales plays, enablement programs, and training materials that drive adoption and measurable pipeline impact.
• Communication: Exceptional presentation and storytelling skills, capable of delivering persuasive, executive-ready content for diverse audiences.
• Pricing Acumen: Familiarity with consumption-based pricing models and skill in simplifying complex pricing structures into customer-centric value narratives.
• Analytical Rigor: Data-driven mindset with experience using insights to inform GTM strategy, measure success, and refine programs.
• Project Management: Highly organized and effective at managing multiple priorities and timelines in a dynamic environment.
• Influence: Strong collaborator and influencer, adept at driving alignment across global and cross-functional teams.
• Adaptability: Comfortable with ambiguity and energized by fast-paced, evolving environments that demand creativity and focus.

Benefits:

• Unleash Your Potential: When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best.