Business Development Lead

As part of The Brandtech Group, fifty-five is a data consultancy that helps brands collect, analyse and activate their data to increase marketing ROI and improve customer experience.

We're looking for a Business Development Lead to support our business development efforts by translating client needs into well-structured MarTech and data solutions.

Job Description

Strategy & Market Intelligence

• Review business plans and execute local go-to-market strategies, identifying key channels and technology vendors to partner with.
• Monitor industry trends, competitor activities, and market dynamics in MarTech and cross-border e-commerce to provide strategic recommendations.
• Represent the company at industry events to build brand visibility and a strong business pipeline.

Consultative Sales & Solution Design

• Analyse prospective clients' pain points in marketing and data applications to propose precise MarTech, CDP, CRM, or Data Analysis solutions.
• Translate complex client requirements into actionable solution blueprints and proposals.
• Lead client pitches, RFP responses, and presales presentations, articulating the value proposition effectively to senior stakeholders.

Pipeline Management & Partnerships

• Build and manage a robust sales pipeline, leading conversations with strategic prospects.
• Nurture long-term relationships with senior clients and key technology partners to accelerate deal velocity and expand cooperation.
• Establish and optimize standardized proposal processes and knowledge bases to enhance team efficiency.

Collaboration & Leadership

• Orchestrate internal resources to ensure proposals are technically sound and commercially viable.
• Collaborate with regional and global offices to manage multi-market accounts and align on global best practices.

Requirements

• 5+ years of proven experience in B2B consultative sales, business development, or presales roles.
• Background in Digital Agencies, Consultancy Firms, or MarTech SaaS companies is essential.
• Familiarity with the MarTech ecosystem, including CDP, CRM, DMP, GA4, Data Middle Platforms, and Customer Journey Optimization.
• Experience with Data Visualization tools and Marketing Clouds is highly preferred.
• Native Chinese speaker and business-level proficiency in English.
• Strong analytical skills with the ability to turn abstract requirements into concrete project scopes.
• High business acumen with an entrepreneurial spirit.
• Agile and adaptable to a fast-paced, multi-project environment.

Benefits

• Exposure to cloud automation, marketing platforms, and media data analytics projects.
• Opportunity to work with global consulting and engineering teams.
• 20 days Annual Leave.
• Flexible work arrangements with a maximum of 2 days work-from-home policy.
• Regular team activities and multicultural environment.
• Continuous training on the digital ecosystem and technologies.
• Emphasis on work-life balance and well-being.