Admissions and Marketing Manager for Bilingual Doctor of Business Administration (DBA) Program

The HKUST Bilingual Doctor of Business Administration (DBA) Program is designed for senior executives and business leaders who aspire to drive meaningful change in their industries. We are seeking a dynamic and experienced professional to lead the admissions and marketing efforts for this flagship executive doctoral program.

Key Responsibilities

• Develop and execute comprehensive admissions strategies to attract high-calibre senior executives and business leaders, primarily from the Chinese mainland and the broader region.
• Manage the full admissions cycle, including candidate outreach, application screening, interview coordination, and admission committee liaison.
• Plan and implement marketing initiatives to enhance program visibility, including digital campaigns, industry events, alumni referrals, and targeted outreach to corporate partners.
• Conduct market research and competitor analysis to refine positioning and recruitment approaches.
• Build and maintain relationships with prospective candidates, alumni, corporate sponsors, and academic partners.
• Organize admissions events, information sessions, and candidate interviews in Hong Kong, the mainland, and other key markets.
• Collaborate with faculty, program directors, and cross-institutional partners to ensure a seamless and professional candidate experience.
• Provide regular reports and data analysis on admissions funnel metrics, conversion rates, and marketing effectiveness.

Requirements

• Bachelor's degree required; Master's degree preferred.
• Minimum 7-10 years of relevant experience in admissions, marketing, business development, or program management, preferably within executive education, higher education, or professional services.
• Excellent command of written and spoken English and Chinese (including both Putonghua and Cantonese).
• Demonstrated experience in student recruitment, candidate engagement, or client relationship management.
• Strong understanding of the executive education landscape in China and Asia.
• Outstanding interpersonal and communication skills, with the ability to engage senior-level stakeholders with confidence and discretion.
• Proven ability to work independently, manage multiple priorities, and meet demanding targets.
• Willingness to travel frequently within the mainland and occasionally internationally.
• Flexibility to work outside normal office hours, including weekends, during peak admissions periods.

Preferred Qualifications

• Experience with DBA, EMBA, or other executive doctoral programs.
• Familiarity with CRM systems and digital marketing tools.
• Existing network within corporate leadership circles in the mainland.

What We Offer

• Competitive salary commensurate with experience and qualifications.
• Opportunity to work with a world-class academic institution and a pioneering bilingual doctoral program.
• Access to a dynamic and international working environment.
• Applicants with less relevant experience may be considered for the position of Manager.