Senior Performance Marketing Manager

We’re looking for a Senior Performance Marketing Manager to drive Duolingo’s global user acquisition campaigns across multiple channels.

In this hands-on role, you’ll be directly responsible for running and optimizing mobile acquisition at scale, supporting an eight-figure annual budget in close partnership with our agency partners and internal teams.

Responsibilities

• Own day-to-day execution of global performance marketing campaigns, including setting the creative strategy, with a primary focus on mobile user acquisition and growth.
• Strategically run and optimize mobile install campaigns across major platforms, such as Google UAC, Meta, Tiktok, and programmatic partners, focusing on high LTV/CAC, efficient spend, and sustainable global growth.
• Manage and hold accountable Duolingo’s performance marketing agency partners, ensuring alignment on goals, pacing, and quality of execution.
• Leverage deep, data-driven insights to guide decisions, constantly improving key KPIs like CPI, retention, and monetization metrics.
• Collaborate cross-functionally with teams across Marketing Analytics, Creative, Engineering, and Finance to align efforts and maximize impact.
• Champion a culture of experimentation, continuously testing new channels, creative approaches, and optimization strategies to unlock new growth opportunities.
• Develop and present strategic recommendations to marketing leadership, translating campaign performance into actionable insights and proposals.

Requirements

• Experience running large-scale, global mobile acquisition campaigns.
• Strong analytical skills, with expertise in mobile attribution and marketing analytics.
• A successful track record of owning and optimizing large performance marketing budgets with direct, hands-on execution.
• Deep knowledge of the mobile user acquisition ecosystem, including platforms, attribution technologies, industry trends, and best practices.
• Exceptional ability to translate data into strategy and clearly communicate findings to stakeholders at all levels.
• Experience working with and managing agency partners to deliver against performance targets.

Benefits Take a peek at how we care for our employees' holistic well-being with our benefits here.

Salary Range: $142,800-$193,200 USD