Vice President, Performance Marketing

CSC Generation is looking for a Vice President of Performance Marketing to own paid media strategy and the paid media P&L across its portfolio of 13 brands. The successful candidate will set multi-year direction, build the team and agency bench to execute against it, and represent performance marketing on CSC Generation's leadership team.

Responsibilities include:

• Owning the performance marketing P&L and multi-year strategy across the brand portfolio
• Setting channel and budget allocation based on incrementality, LTV, and blended CAC targets
• Translating company revenue and margin targets into a multi-year paid media investment plan
• Building repeatable playbooks for launches, promotions, and seasonal peaks
• Tracking competitor activity and market trends
• Building and leading a team of performance marketing leaders and specialists
• Setting operating standards for testing velocity, reporting rigor, and channel expertise
• Holding agency partners accountable to performance benchmarks
• Championing a continuous A/B and multivariate testing culture
• Driving adoption and demonstrated use of AI and automation tools
• Sitting on CSC Generation's marketing leadership team and representing performance marketing
• Partnering with Creative, Merchandising, and eCommerce leadership
• Translating performance data into clear commercial recommendations

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• 12+ years of experience in performance marketing or paid media
• Proven ownership of a paid media budget spanning multiple channels
• Track record of owning performance marketing across multiple brands or business units
• Strong command of performance marketing economics
• Demonstrated ability to influence and align stakeholders
• Proven experience building and leading teams of leaders
• Strong executive presence and communication skills
• Demonstrated experience using AI and automation tools
• Hands-on fluency with major ad platforms and analytics/reporting tools

Benefits:

• Executive access to C-suite leadership and brand CEOs
• Leadership at scale across 13 brands
• Portfolio-level impact on revenue and margin outcomes
• Competitive benefits packages in the US and Canada